National

Casinos, internet gambling, sports betting and fantasy sports are all colliding with new, high-stakes partnerships, AP reports.

Why it matters: This expansion is leading Wall Street analysts to predict fast-growing revenue in the U.S. over the next five to 10 years. Morgan Stanley sees a $15 billion sports betting and internet gambling market by 2025.

Driving the news: Two casino companies announced deals this week with fantasy sports providers, according to AP.

Bally's acquired the daily fantasy sports company Monkey Knife Fight, and Caesars Entertainment announced a strategic investment in SuperDraft, a daily fantasy sports company.

Go deeper: The emerging media landscape for sports bettors

Casinos add fantasy sports in high-stakes partnerships

Analysts predict fast-growing revenues for sports and internet gambling over the next decade.

Betting lines at Race & Sports SuperBook at Westgate Las Vegas.

 Betting lines at Race & Sports SuperBook at Westgate Las Vegas. Photo: Ethan Miller/Getty Images

Sports

Sports betting

Casinos, internet gambling, sports betting and fantasy sports are all colliding with new, high-stakes partnerships, <a class="gtmContentClick" data-vars-link-text="AP reports" data-vars-click-url="https://apnews.com/article/new-ways-to-gamble-ae616dd0789e2b42398cb9adfb31d6dc" data-vars-content-id="c3762ec2-2dc1-4d7e-a08c-ec344d56002c" data-vars-headline="Casinos add fantasy sports in high-stakes partnerships" data-vars-event-category="story" data-vars-sub-category="story" data-vars-item="in_content_link" href="https://apnews.com/article/new-ways-to-gamble-ae616dd0789e2b42398cb9adfb31d6dc" target="_blank">AP reports</a>.Why it matters: This expansion is leading Wall Street analysts to predict fast-growing revenue in the U.S. over the next five to 10 years. Morgan Stanley sees a $15 billion <a class="gtmContentClick" data-vars-link-text="sports betting" data-vars-click-url="https://www.axios.com/sports-betting-legalized-what-states-4a26bb27-d88f-4adf-a908-6e10441ed855.html" data-vars-content-id="c3762ec2-2dc1-4d7e-a08c-ec344d56002c" data-vars-headline="Casinos add fantasy sports in high-stakes partnerships" data-vars-event-category="story" data-vars-sub-category="story" data-vars-item="in_content_link" href="https://www.axios.com/sports-betting-legalized-what-states-4a26bb27-d88f-4adf-a908-6e10441ed855.html" target="_self">sports betting</a> and internet gambling market by 2025.

Shifts in technology and media are changing the way we play, watch and understand sports. Business models are adapting and social change is forcing those in charge of teams and leagues to reconsider decades-old practices.