Oct 19, 2020 - Economy

Viral TikTok sends Fleetwood Mac's "Rumours" back to Billboard's top 10

Fleetwood Mac at the 2019 Rock and Roll Hall Of Fame Induction Ceremony. Photo: Dia Dipasupil/FilmMagic via Getty Images

Fleetwood Mac's 1977 album "Rumours" landed at #7 in this week's Billboard 200 chart, driven by increased popularity of its single "Dreams" spurred by a viral TikTok.

Why it matters: It highlights the power that the app continues to have over the charts, where one video — and its innumerable clones — can vault a 43-year-old album back to cultural relevancy.

  • Artists like Doja Cat and Drake have previously relied on viral dances and remixes to try to get a chart boost from TikTok.
  • Lil Nas X's "Old Town Road," which dominated the charts last year, first gained notice because of the app.

The backdrop: The TikTok by Nathan Apodaca features him lip-syncing while skateboarding to "Dreams" and drinking from a bottle of Ocean Spray Cran-Raspberry juice.

The big picture: Billboard's decision to include streaming as part of its chart calculation has led to artists attempting to game the system by utilizing a variety of new methods.

  • Gen Z artists have blazed new trails during this era with their savvy use of memes, remixes and videos to generate sustained buzz.
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