Billie Eilish and Lil Nas X. Photos: Jonas Walzberg/picture alliance via Getty Images; Johnny Nunez/Getty Images

Generation Z artists have figured out how their peers consume music in the streaming era, and they're tailoring their release strategies to give their songs an otherworldly longevity on the charts.

Why it matters: A traditional single launch with a big-budget music video isn't enough to create a mega-hit in 2019. True staying power requires a savvy use of memes, remixes and videos to sustain buzz — and the recent war for #1 between Billie Eilish and Lil Nas X utilized all 3, previewing the music industry of the future.

  • Eilish's "Bad Guy" ended the record 19-week reign of Lil Nas X's "Old Town Road" at the top of the Billboard Hot 100 this week, making her the first artist born in the 2000s to hit #1 on the chart.
  • If Eilish hadn't succeeded, "Bad Guy" would have spent a record-tying 10 weeks at #2 without ascending to the top spot.

The big picture: Streaming is already the biggest factor for Billboard's charts. Last year, Billboard changed how streams count toward the Hot 100, granting the most weight to songs played under paid subscriptions with services like Spotify and Apple Music.

And on-demand songs from ad-supported services (think YouTube and streaming services' free tiers) have more weight than songs played on programmed services, like Pandora.

  • 84% of Gen Zers use their smartphones to consume audio content daily, according to a Consumer Technology Association survey. It also found that their 2 most popular sources of audio content were streaming services and online video.
  • A Music Business Association survey found that 15- to 19-year-olds are far more likely to opt for paid streaming than other age groups because of their preference for mobile streaming — even though 24% said they weren't the ones paying for it.

Eilish and Lil Nas X fought a months-long battle for #1, targeting their peers across their preferred platforms the whole time.

The bottom line: The world's biggest record labels have already caught on — and soon, these promotional strategies won't be limited strictly to the young.

Go deeper: Taylor Swift unloads on Scooter Braun's Big Machine deal

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Updated 14 mins ago - World

Hong Kong media tycoon Jimmy Lai arrested under national security law

Media tycoon Jimmy Lai at the Next Digital offices in Hong Kong in June. Photo: Anthony Wallace/AFP via Getty Images

Hong Kong pro-democracy activist Jimmy Lai has been arrested for "collusion with foreign powers" and the offices of his newspaper raided, said Mark Simon, an executive at the tycoon's media firm Next Digital on Monday.

Why it matters: He was arrested under the new national security law that gives Beijing more powers over the former British colony. Lai is the most prominent person arrested under the law — which prompted the U.S. to sanction Chinese officials, including Hong Kong leader Carrie Lam, over Beijing's efforts to strip the territory of its autonomy.

Updated 23 mins ago - Politics & Policy

Coronavirus dashboard

Illustration: Sarah Grillo/Axios

  1. Global: Total confirmed cases as of 1:30 a.m. ET: 19,861,683 — Total deaths: 731,326 — Total recoveries — 12,115,825Map.
  2. U.S.: Total confirmed cases as of 1:30 a.m. ET: 5,044,864 — Total deaths: 162,938 — Total recoveries: 1,656,864 — Total tests: 61,792,571Map.
  3. Politics: Pelosi says states don't have the funds to comply with Trump's executive order on unemployment — Mnuchin says Trump executive orders were cleared by Justice Department.
  4. States: New York reports lowest rate of positive coronavirus test results since pandemic began
  5. Public health: Ex-FDA head: U.S. will "definitely" see 200,000 to 300,000 virus deaths by end of 2020. 
  6. Schools: 97,000 children test positive for coronavirus in two weeks — Nine test positive at Georgia school where photo showing packed hallway went viral .

97,000 children test positive for coronavirus in two weeks

A boy has his temperature checked as he receives a free COVID-19 test in South Los Angeles in July. Photo: Mario Tama/Getty Images

At least 97,000 children tested positive for COVID-19 in the final two weeks of July and there's been an estimated 338,000 cases involving kids in the U.S. since the pandemic began, a new report finds.

Why it matters: The findings in the report by the American Academy of Pediatrics and the Children’s Hospital Association comes as schools and day cares look to reopen in the U.S., with New York Gov. Andrew Cuomo (D) announcing Friday that school districts in the state can reopen in the fall amid lower coronavirus transmission rates.