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Joerg Koch/AP

1 in 5 Facebook videos are now Live, according to Facebook video product lead Fidji Simo. Additionally, Simo says the daily watch time for Facebook Live broadcasts has grown by more than 4x over the past year.

Why it matters:

  • Revenue: Mark Zuckerberg has been warning investors for months that Facebook advertising revenue was expected to "come down meaningfully" as the company grapples with the fact that they can't add more display ad units to the newsfeed without it becoming overly saturated. With little room left to grow Facebook's display ad business, the next logical way for Facebook to make money is through video advertising. Earlier this year, Facebook announced it was testing mid roll ads for Live videos with select publishers. The success of Live means Facebook could make up for display advertising losses with Live video ads.
  • Content partnerships: Facebook's Live success could help them court more content partners for live video. So far they've won the MLB live streaming partnership but lost the coveted NFL streaming partnership earlier this week to Amazon.

Go deeper

Updated 3 hours ago - Politics & Policy

Coronavirus dashboard

Illustration: Eniola Odetunde/Axios

  1. Health: Most vulnerable Americans aren't getting enough vaccine information — Fauci says Trump administration's lack of facts on COVID "very likely" cost lives.
  2. Politics: Biden unveils "wartime" COVID strategyBiden's COVID-19 bubble.
  3. Vaccine: Florida requiring proof of residency to get vaccine — CDC extends interval between vaccine doses for exceptional cases.
  4. World: Hong Kong to put tens of thousands on lockdown as cases surge.
  5. Sports: 2021 Tokyo Olympics hang in the balance.
  6. 🎧 Podcast: Carbon Health's CEO on unsticking the vaccine bottleneck.

Trump impeachment trial to start week of Feb. 8, Schumer says

Senate Majority Leader Chuck Schumer. Photo: The Washington Post via Getty

The Senate will begin former President Trump's impeachment trial the week of Feb. 8, Majority Leader Chuck Schumer announced Friday on the Senate floor.

The state of play: Schumer announced the schedule after reaching an agreement with Republicans. The House will transmit the article of impeachment against the former president late Monday.

4 hours ago - Health

CDC extends interval between COVID vaccine doses for exceptional cases

Photo: Joseph Prezioso/AFP via Getty

Patients can space out the two doses of the coronavirus vaccine by up to six weeks if it’s "not feasible" to follow the shorter recommended window, according to updated guidance from the Centers for Disease and Control and Prevention.

Driving the news: With the prospect of vaccine shortages and a low likelihood that supply will expand before April, the latest changes could provide a path to vaccinate more Americans — a top priority for President Biden.

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