Joerg Koch/AP

1 in 5 Facebook videos are now Live, according to Facebook video product lead Fidji Simo. Additionally, Simo says the daily watch time for Facebook Live broadcasts has grown by more than 4x over the past year.

Why it matters:

  • Revenue: Mark Zuckerberg has been warning investors for months that Facebook advertising revenue was expected to "come down meaningfully" as the company grapples with the fact that they can't add more display ad units to the newsfeed without it becoming overly saturated. With little room left to grow Facebook's display ad business, the next logical way for Facebook to make money is through video advertising. Earlier this year, Facebook announced it was testing mid roll ads for Live videos with select publishers. The success of Live means Facebook could make up for display advertising losses with Live video ads.
  • Content partnerships: Facebook's Live success could help them court more content partners for live video. So far they've won the MLB live streaming partnership but lost the coveted NFL streaming partnership earlier this week to Amazon.

Go deeper

Updated 21 mins ago - Politics & Policy

Coronavirus dashboard

Illustration: Sarah Grillo/Axios

  1. Politics: The swing states where the pandemic is raging — Pence no longer expected to attend Barrett confirmation vote after COVID exposure.
  2. Health: 13 states set single-day case records last week
  3. Business: Where stimulus is needed most.
  4. Education: The dangerous instability of school re-openings.
  5. States: Nearly two dozen Minnesota COVID cases traced to 3 Trump campaign events
  6. World: Restrictions grow across Europe.
  7. Media: Fox News president and several hosts advised to quarantine.

Republicans and Dems react to Coney Barrett's Supreme Court confirmation

President Trump stands with Judge Amy Coney Barrett after she took the constitutional oath to serve as a Supreme Court justice during a White House ceremony Monday night .Photo: Tasos Katopodis/Getty Images)

President Trump said Judge Amy Coney Barrett's Senate confirmation to the Supreme Court and her subsequent taking of the constitutional oath Monday was a "momentous day," as she she vowed to serve "without any fear or favour."

  • But as Republicans applauded the third conservative justice in four years, many Democrats including Speaker Nancy Pelosi (Calif.) warned of consequences to the rush to replace the late Justice Ruth Bader Ginsburg ahead of the Nov. 3 election, with progressives leading calls to expand the court.
Ina Fried, author of Login
1 hour ago - Science

CRISPR pioneer: "Science is on the ballot" in 2020

Photo: "Axios on HBO"

In her three decades in science, Jennifer Doudna said she has seen a gradual erosion of trust in the profession, but the recent Nobel Prize winner told "Axios on HBO" that the institution itself has been under assault from the current administration.

  • "I think science is on the ballot," Doudna said in the interview.

Why it matters: That has manifested itself in everything from how the federal government approaches climate change to the pandemic.

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