How Facebook makes its money, in one chart
Facebook is making the majority of its revenue off U.S. users, and it's not because of scale.
While the number of monthly active users in the U.S. is relatively low compared to other countries, the average revenue per user in the U.S. is 1314% higher. See the dark purple boxes below compared to the light purple.
Data: Facebook; Chart: Lazaro Gamio / Axios