C_osett/flickr

Amazon has landed the rights to stream Thursday night NFL games next season, Recode reports, giving Amazon Prime subscribers around the world access to the 10 Thursday-night games on mobile or on a smart TV.

The tech giant is reportedly paying $50 million for distribution rights, 5x what Twitter paid last year. The contract is a huge win for Amazon, which lost out in 2016, despite reportedly outbidding Twitter by $5 million. Amazon won't have exclusive rights to the content, however; as CBS and NBC will also be able to stream the games they broadcast on their digital platforms.

Why it matters: Twitter says each game they live-streamed last season drew an average of 3.5 million unique viewers. While Twitter only saw marginal revenue gains for the quarter, the deal helped establish their presence in the live content space. Amazon is also hoping a major sports broadcasting deal will help them win future live and scripted TV content deals.

Live sports are big: Social and streaming companies are brokering content deals in an attempt to eat into the $72 billion U.S. TV ad market. They're going after sports deals for their live-streaming platforms because unlike most TV content, sports are still viewed live (per comScore, 90% of sports games are watched live, as opposed to 71% of dramas).

Go deeper

Scoop: Instacart raises another $100 million

Illustration: Sarah Grillo/Axios Visuals

Grocery delivery company Instacart has raised $100 million in new funding, on top of the $225 million it announced last month, the company tells Axios. This brings its valuation to $13.8 billion.

Why it matters: This funding comes at what could be an inflection point for Instacart, as customers it acquired during coronavirus lockdowns decide whether they want to continue with the service or resume in-person grocery shopping.

Updated 55 mins ago - Politics & Policy

Coronavirus dashboard

Illustration: Sarah Grillo/Axios

  1. Global: Total confirmed cases as of 10 a.m. ET: 10,902,347 — Total deaths: 521,940 — Total recoveries — 5,777,662Map.
  2. U.S.: Total confirmed cases as of 10 a.m. ET: 2,739,879 — Total deaths: 128,740 — Total recoveries: 781,970 — Total tested: 33,462,181Map.
  3. Public health: The states where face coverings are mandatory Regeneron stops trial after drug fails to help patientsWhat we know about the coronavirus immune response — Fauci says it has been a "very disturbing week" for the spread of the coronavirus in the U.S.
  4. Business: Top business leaders urge the White House to develop mandatory mask guidelines.
  5. Politics: Herman Cain hospitalized for COVID-19 after attending Trump Tulsa rally — Biden downplays jobs number, rebukes Trump for ignoring health crisis.
  6. Economy: The economy may recover just quickly enough to kill political interest in more stimulus.
  7. States: Texas mandates face masks in public spaces Florida reports more than 10,000 new coronavirus cases, and its most-infected county issues curfew.

Markets swell as the economy shrinks

Illustration: Eniola Odetunde/Axios

The economy is sputtering, but the markets are thriving — a highly unusual event that shows how the coronavirus has thrown all bets off.

Why it matters: The disconnect adds to the wealth gap. The richest 10% of households — who own 84% of stocks — are getting richer, while millions of out-of-work Americans cross their fingers that pandemic unemployment benefits will be extended.