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C_osett/flickr

Amazon has landed the rights to stream Thursday night NFL games next season, Recode reports, giving Amazon Prime subscribers around the world access to the 10 Thursday-night games on mobile or on a smart TV.

The tech giant is reportedly paying $50 million for distribution rights, 5x what Twitter paid last year. The contract is a huge win for Amazon, which lost out in 2016, despite reportedly outbidding Twitter by $5 million. Amazon won't have exclusive rights to the content, however; as CBS and NBC will also be able to stream the games they broadcast on their digital platforms.

Why it matters: Twitter says each game they live-streamed last season drew an average of 3.5 million unique viewers. While Twitter only saw marginal revenue gains for the quarter, the deal helped establish their presence in the live content space. Amazon is also hoping a major sports broadcasting deal will help them win future live and scripted TV content deals.

Live sports are big: Social and streaming companies are brokering content deals in an attempt to eat into the $72 billion U.S. TV ad market. They're going after sports deals for their live-streaming platforms because unlike most TV content, sports are still viewed live (per comScore, 90% of sports games are watched live, as opposed to 71% of dramas).

Go deeper

Biden to meet with U.S. financial regulators on Monday

Photo: Drew Angerer via Getty Images

President Biden will meet with financial regulators on Monday.

Driving the news: "The meeting will cover regulatory priorities including climate-related financial risk and agency actions to promote financial inclusion and to responsibly increase access to credit," said press secretary Jen Psaki, according to a press pool report.

Updated 7 hours ago - Economy & Business

The next worker fight: Time off for Juneteenth

Illustration: Annelise Capossela/Axios

Who gets paid time off to celebrate Juneteenth in the years to come will be uneven and complicated, if history is any guide.

Why it matters: Corporate America hasn't grappled with a new federal holiday since Martin Luther King Jr. Day was authorized almost 40 years ago. How they responded took years to evolve.