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Mark Zuckerberg tells "Axios on HBO" that Facebook is imposing new election rules to deter use of the platform to spread of misinformation and even violence, and to help voters see the results as "legitimate and fair."

Driving the news: The new measures, announced Thursday, include throwing a flag on posts by candidates who claim premature victory, and forbidding new ads within a week of Election Day.

  • "There is, unfortunately, I think, a heightened risk of civil unrest in the period between voting and a result being called," Zuckerberg told Axios' Mike Allen.
  • "I think we need to be doing everything that we can to reduce the chances of violence or civil unrest in the wake of this election."

The big picture: Facebook is under fire from all sides.

  • New York Times opinion columnist Charlie Warzel writes: "Facebook is too big for democracy. ... Its size and power creates instability, the answer to which, according to Facebook, is to give the company additional authority."

Between the lines: President Trump has repeatedly suggested that the heavy use of voting by mail this year, driven by the pandemic, could lead to a "rigged election" — despite the long history of voting by mail in the U.S. without fraud.

Zuckerberg said that since the outcome may not be known on election night, Facebook and the media need to start "preparing the American people that there's nothing illegitimate about this election," even if it takes "additional days or even weeks to make sure that all of the votes are counted."

Among Facebook's "New Steps to Protect the U.S. Elections":

  • "We will attach an informational label to content that seeks to delegitimize the outcome of the election or discuss the legitimacy of voting methods, for example, by claiming that lawful methods of voting will lead to fraud."
  • "If any candidate or campaign tries to declare victory before the final results are in, we’ll add a label to their posts directing people to the official results from Reuters and the National Election Pool."

Our thought bubble, from Axios managing editor Scott Rosenberg: If Trump decides to claim victory on the basis of an incomplete election-night count, adding a neutral-sounding "more information" link to his post will hardly make a difference.

The big picture: Facebook was already under pressure to show that it has learned the lessons of the 2016 presidential election. Zuckerberg has acknowledged the platform was caught on its "back foot" in fighting the spread of misinformation.

  • Now, experts are worried about the additional danger of voters suspecting fraud — possibly encouraged by social media — if the results aren't called on election night because of the heavier use of mail ballots.

The bottom line: "The country is very charged right now, "Zuckerberg said. "So I think regardless of what we do, there's some chance that this [unrest] happens across the country. I just want to make sure that we do our part to not contribute to it."

The full "Axios on HBO" interview with Mark Zuckerberg will air Tuesday, Sept. 8 at 11 p.m. ET/PT on all HBO platforms.

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Go deeper

Nov 22, 2020 - Politics & Policy

Inside Republicans' troubled Election Day operations

Illustration: Sarah Grillo/Axios

As President Trump unsuccessfully argues fraudulent voter claims, campaign operatives tell Axios the reality is the joint EDO (Election Day operations) by the Trump campaign and Republican National Committee left them feeling largely unprepared to challenge ballots in real time.

Why it matters: With several states moving toward certifying election results this week, the postmortems are beginning as political operatives try to understand what worked, what didn't and how to adjust going forward.

Murkowski: "It is time to begin the full and formal transition process"

Murkowski leaves the Senate Republicans lunch in September. Photo: Bill Clark/CQ-Roll Call, Inc via Getty Images

Sen. Lisa Murkowski (R-Alaska) tweeted Sunday, "It is time to begin the full and formal transition process." She called Trump's attempts to overturn President-elect Biden's win "inconsistent with our democratic process."

Why it matters: Only a handful of congressional Republicans have acknowledged Biden as president-elect as Trump and his campaign continue unsuccessful legal challenges in key swing states.

GOP Rep. Fred Upton on Trump's push against Michigan election results: "It's over"

Rep. Fred Upton (R-Mich.) told CNN's "Inside Politics" on Sunday that "the voters have spoken” in Michigan, and that it's time to move on from the election after no evidence of mass voter fraud has been found in his home state.

Why it matters: President Trump reached out directly to Republican leaders last week in Michigan as part of a long-shot effort to prevent the state from certifying President-elect Joe Biden’s victory, the New York Times reports.