Nov 1, 2018

Recode is moving to

Photo by Alberto E. Rodriguez/Getty Images, the tech website that was acquired by Vox Media in 2015, is moving to, a website also owned by Vox Media, amid a management restructuring.

Why it matters: It's the second standalone brand that has adapted under the Vox umbrella this year. In June, Axios reported that Racked, the retail website that Vox Media acquired in 2013, would be folded into a new section on called The Goods.

How it works:, which originally spun out of AllThingsD when founders Kara Swisher and Walt Mossberg left the Wall Street Journal, was a separate website owned by Vox Media, a media holding company that owns several different online media ventures, including, Polygon, The Verge, Eater, and others.

  • Now, Recode's content is being put onto the same website as, but the Recode brand and the site's journalism stays the same.

Between the lines: Vox already operates The Verge, which covers the tech industry in ways that overlap with Recode's coverage. And Swisher, Recode's co-founder and executive editor, began writing a column for the New York Times earlier this year.

The details, per a post from Swisher and a note sent internally to employees from Vox Media Publisher Melissa Bell:

  • Early next year will relaunch on and Recode will become a part of the Vox newsroom. Recode will remain a separate business.
  • The Recode brand and its tentpole franchises — the Code conferences, podcasts, television specials with MSNBC — will not change.
  • The two teams will work together toward the launch of a number of new editorial products early next year.
  • Kara Swisher says she will remain on board, but Dan Frommer, Recode’s editor for the past three years, is leaving to pursue new projects this week.

Why it's happening:

  • From a business perspective, Bell says the reason is to "create (a) bigger, bolder Recode, using Vox’s platform, editorial support, and distribution power to amplify Recode’s work, expanding Recode’s mission to appeal to its core fans and a wider, general audience."
  • From an editorial perspective, Swisher says "there is almost nothing in our lives that Silicon Valley does not impact anymore, for good and, far too often these days, for ill ... That's why we are shifting our editorial approach to focus writers on pointed narratives rather than simply topics or specific companies."

The bigger picture: Vox Media has reportedly struggled to drive revenue amid a digital advertising draught that's plaguing the entire online publishing industry. In September, The Wall Street Journal reported that the media holding group was on pace to miss its revenue target this year by roughly 15%.

Go deeper

Serological coronavirus testing could be key to economic reopening

Illustration: Sarah Grillo/Axios

America's economy won't reopen anytime soon, despite frantic CEO whispers, but a glimmer of hope may be emerging in the form of serological testing.

Why it matters: Serologic tests aren't to determine whether or not you're infected with coronavirus. They are to determine if you have potential immunity that could allow you to safely return to work.

Government tech struggles to dole out coronavirus stimulus cash

Illustration: Eniola Odetunde/Axios

Tech challenges are hampering federal and state government efforts to get funds from the $2 trillion coronavirus relief law into the hands of newly unemployed workers and struggling small businesses who need it.

Why it matters: Many businesses and individuals need the money now for essentials, including meeting payroll and paying rent.

U.S. coronavirus updates: Death toll passes 9,600

Data: The Center for Systems Science and Engineering at Johns Hopkins; Map: Andrew Witherspoon/Axios

Recorded deaths from the novel coronavirus surpassed 9,600 in the U.S. on Monday, per Johns Hopkins data. More than 1,000 people in the U.S. have died of coronavirus-related conditions each day since April 1.

Why it matters: U.S. Surgeon General Jerome Adams said on Sunday the coming week will be "the hardest and saddest week of most Americans' lives" — calling it our "our Pearl Harbor, our 9/11 moment."

Go deeperArrowUpdated 3 hours ago - Health