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Screen shot from Racked's YouTube Channel

Racked, the retail website that was acquired by Vox Media in 2013, is going to be converted from a standalone website into a vertical that will live within Vox (the website), Axios has learned.

Why it matters: The move suggests that Vox Media feels that some of its eight standalone brands may be easier to market and sell as verticals under its flagship news site, Vox.

  • The new vertical will be called “The Goods” and it will soon have a new logo, according to sources familiar with the move.
  • Vox Media is currently talking to sponsors to help launch the feature.
  • Racked’s management has been integrated into Vox's (the site) for the past two months, in preparation for the transition.
  • Racked’s URL will remain live and an archive of all Racked content will still be on the site.

Sources say Vox Media has struggled to find a considerable voice or growth model for Racked — which was a part of Vox Media's acquisition of Curbed Network in 2013.

  • Vox Media considered shuttering Racked last year, according to two sources.
  • On the other hand, two other sites that came with the Curbed acquisition — Eater, a food guide site and Curbed, a real-estate site — have been able to develop as sustainable standalone brands.

The integration of the two brands came in large part from an audience overlap with between Vox (the site) and Racked, sources say.

  • As Racked began to wade into more investigative pieces about style and fashion, the audience began to more closely resemble that of Vox’s.
  • Executives see the move as a decision to better serve its audiences, although they see there being business benefits as well and plans to increase hiring around the new vertical.

Go deeper

37 mins ago - World

Biden huddles with European allies on Ukraine ahead of Putin call

Putin in the Kremlin. Photo: Grigory Sysoyev/Sputnik via Getty

President Biden will seek to convince Russia's Vladimir Putin in a phone call Tuesday that the price of invading Ukraine would be steeper than anything he's faced in the past.

Driving the news: Biden held a call on Ukraine this evening with the leaders of France, Germany, Italy and the U.K., while Secretary of State Tony Blinken called Ukrainian President Volodymyr Zelensky to offer America's "unwavering support."

Justice Department closes Emmett Till murder probe

A faded photograph is attached to the headstone that marks the gravesite of Emmett Till in Burr Oak Cemetery in Chicago. Photo: Scott Olson via Getty Images

The family of Emmett Till announced Monday that the Department of Justice has formally closed its second investigation into the 1955 murder of Emmett Till.

Why it matters: The DOJ reopened the probe in 2018 after the white woman at the center of the case reportedly recanted her allegation that Till, a Black 14-year-old, sexually harassed her prior to his murder.

GOP Rep. Devin Nunes to retire, will be CEO of Trump media org

Rep. Devin Nunes. Photo: Dylan Hollingsworth/Bloomberg via Getty Images

Rep. Devin Nunes (R-Calif.), who serves as the top Republican on the House Intelligence Committee, will retire at the end of the year and become CEO of Trump's new media organization.

Why it matters: Nunes, once considered a moderate member of the party, became one of the fiercest defenders of former President Donald Trump throughout both of Trump's impeachments and the Intel committee's Russia investigation.