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Screen shot from Racked's YouTube Channel

Racked, the retail website that was acquired by Vox Media in 2013, is going to be converted from a standalone website into a vertical that will live within Vox (the website), Axios has learned.

Why it matters: The move suggests that Vox Media feels that some of its eight standalone brands may be easier to market and sell as verticals under its flagship news site, Vox.

  • The new vertical will be called “The Goods” and it will soon have a new logo, according to sources familiar with the move.
  • Vox Media is currently talking to sponsors to help launch the feature.
  • Racked’s management has been integrated into Vox's (the site) for the past two months, in preparation for the transition.
  • Racked’s URL will remain live and an archive of all Racked content will still be on the site.

Sources say Vox Media has struggled to find a considerable voice or growth model for Racked — which was a part of Vox Media's acquisition of Curbed Network in 2013.

  • Vox Media considered shuttering Racked last year, according to two sources.
  • On the other hand, two other sites that came with the Curbed acquisition — Eater, a food guide site and Curbed, a real-estate site — have been able to develop as sustainable standalone brands.

The integration of the two brands came in large part from an audience overlap with between Vox (the site) and Racked, sources say.

  • As Racked began to wade into more investigative pieces about style and fashion, the audience began to more closely resemble that of Vox’s.
  • Executives see the move as a decision to better serve its audiences, although they see there being business benefits as well and plans to increase hiring around the new vertical.

Go deeper

Dion Rabouin, author of Markets
56 mins ago - Economy & Business

The European Central Bank and the market's moment of truth

ECB president Christine Lagarde; Photo: Chip Somodevilla/Getty Images

The biggest event for markets this week will be Thursday's meeting of the European Central Bank's governing council and the press conference following it from ECB president Christine Lagarde.

Why it matters: With interest rates jumping around the globe, investors are looking to central bank heads to see if they will follow the lead of Fed chair Jerome Powell, who says rising rates are nothing to worry about, or Bank of Japan governor Haruhiko Kuroda, who has drawn a line in the sand on rates.

Mike Allen, author of AM
2 hours ago - Politics & Policy

Manchin's next power play

Photo: "Axios on HBO"

Sen. Joe Manchin (D-W.Va.), America's ultimate swing voter, told me on "Axios on HBO" that he'll insist Republicans have more of a voice on President Biden's next big package than they did on the COVID stimulus.

The big picture: Manchin said he'll push for tax hikes to pay for Biden's upcoming infrastructure and climate proposal, and will use his Energy Committee chairmanship to force the GOP to confront climate reality.

Why picking a jury for the Derek Chauvin trial is so hard

Illustration: Eniola Odetunde/Axios

The tough task of selecting a jury for former MPD officer Derek Chauvin's trial for the killing of George Floyd is set to begin Monday.

The state of play: "This case may be the most highly publicized criminal trial in a long time. ... That means that it's harder to find people who really have an open mind," Richard Frase, University of Minnesota Law School professor of criminal law, told Axios.