Bob Berg / Contributor, Getty Images

Viacom announced Tuesday that it has agreed to buy Pluto TV — one of the fastest-growing free, ad-supported TV streaming services in the U.S. — for $340 million in cash.

Why it matters: It's the latest digital technology company that Viacom has acquired over the past year to bring its brand, which consists mostly of legacy TV networks, into the digital future.

Details: Pluto TV is a standalone app that has distribution deals across most streaming TV services, like Roku, Amazon Fire TV, Android TV, Apple TV, Chromecast and Sony PlayStation consoles, as well as on Samsung and Vizio smart TVs.

  • Pluto Co-Founder and CEO Tom Ryan will continue to serve as CEO of Pluto TV, which will operate as an independent subsidiary of Viacom upon closing of the transaction, according to a statement.
  • The transaction is expected to close in the first quarter of 2019, subject to regulatory approval (It's unlikely that a deal this size would receive much regulatory scrutiny).
  • Paul Hastings, Covington & Burling and Shearman & Sterling served as legal counsel to Viacom. Gunderson Dettmer and Hogan Lovells served as legal counsel to Pluto TV, and LionTree Advisors served as financial advisor to Pluto TV.

What's in it for Pluto TV: Reach and resources for better growth. Pluto TV has a large network of content partners that includes major TV networks and film studios, but its core app users are much smaller than Viacom's — which consist mostly of Pay-TV subscribers, as well as digital streaming and social audiences.

  • The deal also provides global growth opportunities. In a statement, Viacom says it sees a "very compelling near-term opportunity" to create a Spanish-language streaming offering, both in the U.S. and Latin America.
  • Pluto TV's content offering will also be complemented with additional Viacom programming.

What's in it for Viacom: Digital streaming distribution and leverage for distribution deals with Pay-TV providers. It expands Viacom's digital streaming footprint to Pluto's 12 million+ monthly active users, 7.5 million of which are on connected TVs — good for both audience development and getting more use out of its content library.

  • With a larger streaming product, Viacom thinks it will have more leverage to get its content on digital skinny bundles by offering Pluto TV as a premium, free service for broadband-only and other subscribers.
  • Pluto could also serve as a marketing tool for Viacom's current direct-to-consumer subscription services, including Noggin and Comedy Central Now.
  • It will also help scale Viacom's digital television ads business by providing it with more sales inventory.

Between the lines: Pluto is the latest small-scale digital acquisition from Viacom over the past year, and more are expected.

  • It's acquired several other digital companies over the past year, including millennial entertainment production company AwesomenessTV, digital video conference VidCon and influencer-marketing company Whosay.

The big picture: Free digital, ad-supported streaming TV companies are rising as consumers face saturated budgets for subscription content.

  • "(W)e see significant white space in the ad-supported streaming market and are excited to work with the talented Pluto TV team, and a broad range of Viacom partners, to accelerate its growth in the U.S. and all over the world," CEO Bob Bakish said in a statement.

Go deeper: Viacom's quiet M&A strategy

Go deeper

21 mins ago - World

Lebanon's prime minister resigns in wake of deadly explosion

Protests in Beirut. Photo: Maxim Grigoryev/TASS via Getty

Lebanon's prime minister and cabinet have resigned amid massive protests in the aftermath of a deadly explosion in Beirut that killed more than 160 people, injured 6,000 and left roughly 250,000 homeless.

Why it matters: Protesters blame the incompetence of the ruling elite — widely viewed as corrupt — for the disaster. The unstable and deeply distrusted government will remain in place in a caretaker capacity until a new prime minister is selected.

Updated 50 mins ago - World

Protests erupt in Belarus after "Europe's last dictator" claims election win

Protesters and riot police clash in Minsk, Belarus, on Sunday during a demonstration against President Alexander Lukashenko's claim of a landslide victory. Photo: Misha Friedman/Getty Images)

Riot police clashed with protesters in Belarus overnight after a government exit poll predicted Sunday President Aleksander Lukashenko, an authoritarian who has ruled the Eastern European country since 1994, had overwhelmingly defeated a pro-democracy opposition candidate.

Why it matters: It's a precarious moment for the former Soviet republic, where decades of repression and a complete disregard for the coronavirus pandemic threaten to topple "Europe's last dictator." Rights groups said at least one protester was killed and dozens more wounded in a "police crackdown," per AP.

Updated 1 hour ago - Politics & Policy

Coronavirus dashboard

Illustration: Annelise Capossela/Axios

  1. Global: Total confirmed cases as of 11 a.m. ET: 19,909,062 — Total deaths: 732,128 — Total recoveries — 12,138,271Map.
  2. U.S.: Total confirmed cases as of 11 a.m. ET: 5,053,123 — Total deaths: 163,047 — Total recoveries: 1,656,864 — Total tests: 61,792,571Map.
  3. Business: Richer Americans are more comfortable eating out.
  4. Public health: How America can do smarter testing.
  5. Sports: The cost of kids losing gym class — College football is on the brink.
  6. 🎧 Podcast: Indoor air is the next hotspot.