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Dove is a Unilever brand. Photo: Simon Dawson / Bloomberg via Getty Images

Corporate behemoth Unilever is threatening to stop advertising on digital platforms like Facebook and Google, blasting them for spreading fake news and divisive content, CNN reports, citing a copy of a speech that Unilever chief marketing officer Keith Weed will deliver Monday.

"We cannot continue to prop up a digital supply chain ... which at times is little better than a swamp in terms of its transparency."
— Keith Weed, Unilever's chief marketing officer

It's worth noting that Mark Pritchard of Procter & Gamble threatened the same thing — to pull ad dollars from Google and Facebook — a year ago. Per Axios' Sara Fischer, marketers say they are done working with the platforms because of brand safety issues, yet they continue to spend more and more advertising dollars on these companies, which led them to record earnings last quarter.

Our thought bubble: The efficiency of these platforms has become unrivaled due to the massive amounts of data they've been able to collect over years of under regulation. Now, even if marketers say they know these platforms aren't brand-safe, it's hard for some of them to fully abandon them, because they provide such a high return on investment.

More from Weed's speech...

  • "This is not something that can brushed aside or ignored."
  • "2018 is either the year of techlash, where the world turns on the tech giants — and we have seen some of this already — or the year of trust. The year where we collectively rebuild trust back in our systems and our society."

The stakes: Unilever has an annual marketing budget of $9.8 billion, and 25% of its ads are digital.

Just a few of Unilever's U.S. brands: Dove, Hellman's, Lipton, Ben and Jerry's, Vaseline, Q-Tips, and Popsicle.

Go deeper: The techlash has just begun.

Go deeper

Australia opposes UN report warning Great Barrier Reef is "in danger"

A green sea turtle swimming among the corals at Lady Elliot island, off the coast of Queensland, Australia. Photo: Jonas Gratzer/LightRocket via Getty Images

The Great Barrier Reef should be included in a list of World Heritage Sites that are "in danger" from climate change, a United Nations committee said in a report Tuesday.

Yes, but: Australia's government said it will "strongly oppose" the recommendation by UNESCO's World Heritage Committee.

Sen. Kyrsten Sinema: Abolishing filibuster would weaken "democracy's guardrails"

Sen. Kyrsten Sinema at the U.S. Capitol building earlier this month. Photo: Samuel Corum/Getty Images

Sen. Kyrsten Sinema (D-Ariz.) defended her opposition to abolishing the 60-vote legislative filibuster in a Washington Post op-ed published Monday night, saying to do so would weaken "democracy's guardrails."

Why it matters: There have been growing calls from Democrats, particularly progressives, to overhaul the rules as the Senate prepares to vote Tuesday on Democrats' massive voting rights package. But Sinema writes in her op-ed that if this were to happen "we will lose much more than we gain."

Court blocks California assault weapons ban repeal

Photo: Patrick T. Fallon/AFP via Getty Images

A federal appeals court on Monday blocked a judge's ruling that overturned California's 30-year assault weapons ban.

Driving the news: U.S. District Judge Roger Benitez ruled earlier this month that the ban was unconstitutional and likened the AR-15 to a Swiss Army knife, but the U.S. 9th Circuit Court of Appeals has now granted a stay, pending appeal.