Dove is a Unilever brand. Photo: Simon Dawson / Bloomberg via Getty Images

Corporate behemoth Unilever is threatening to stop advertising on digital platforms like Facebook and Google, blasting them for spreading fake news and divisive content, CNN reports, citing a copy of a speech that Unilever chief marketing officer Keith Weed will deliver Monday.

"We cannot continue to prop up a digital supply chain ... which at times is little better than a swamp in terms of its transparency."
— Keith Weed, Unilever's chief marketing officer

It's worth noting that Mark Pritchard of Procter & Gamble threatened the same thing — to pull ad dollars from Google and Facebook — a year ago. Per Axios' Sara Fischer, marketers say they are done working with the platforms because of brand safety issues, yet they continue to spend more and more advertising dollars on these companies, which led them to record earnings last quarter.

Our thought bubble: The efficiency of these platforms has become unrivaled due to the massive amounts of data they've been able to collect over years of under regulation. Now, even if marketers say they know these platforms aren't brand-safe, it's hard for some of them to fully abandon them, because they provide such a high return on investment.

More from Weed's speech...

  • "This is not something that can brushed aside or ignored."
  • "2018 is either the year of techlash, where the world turns on the tech giants — and we have seen some of this already — or the year of trust. The year where we collectively rebuild trust back in our systems and our society."

The stakes: Unilever has an annual marketing budget of $9.8 billion, and 25% of its ads are digital.

Just a few of Unilever's U.S. brands: Dove, Hellman's, Lipton, Ben and Jerry's, Vaseline, Q-Tips, and Popsicle.

Go deeper: The techlash has just begun.

Go deeper

Biden: The next president should decide on Ginsburg’s replacement

Joe Biden. Photo: Drew Angerer / Getty Images

Joe Biden is calling for the winner of November's presidential election to select Ruth Bader Ginsburg's replacement on the Supreme Court.

What he's saying: "[L]et me be clear: The voters should pick the president and the president should pick the justice for the Senate to consider," Biden said. "This was the position the Republican Senate took in 2016 when there were almost 10 months to go before the election. That's the position the United States Senate must take today, and the election's only 46 days off.

Trump, McConnell to move fast to replace Ginsburg

Photo: Alex Wong/Getty Images

President Trump will move within days to nominate his third Supreme Court justice in just three-plus short years — and shape the court for literally decades to come, top Republican sources tell Axios.

Driving the news: Senate Majority Leader Mitch McConnell and Senate Republicans are ready to move to confirm Trump's nominee before Election Day, just 46 days away, setting up one of the most consequential periods of our lifetimes, the sources say.

Updated 8 hours ago - Politics & Policy

Coronavirus dashboard

Illustration: Sarah Grillo/Axios

  1. Global: Total confirmed cases as of 10 p.m. ET: 30,393,591 — Total deaths: 950,344— Total recoveries: 20,679,272Map.
  2. U.S.: Total confirmed cases as of 10 p.m. ET: 6,722,699 — Total deaths: 198,484 — Total recoveries: 2,556,465 — Total tests: 92,163,649Map.
  3. Politics: In reversal, CDC again recommends coronavirus testing for asymptomatic people.
  4. Health: Massive USPS face mask operation called off The risks of moving too fast on a vaccine.
  5. Business: Unemployment drop-off reverses course 1 million mortgage-holders fall through safety netHow the pandemic has deepened Boeing's 737 MAX crunch.
  6. Education: At least 42% of school employees are vulnerable.