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Dove is a Unilever brand. Photo: Simon Dawson / Bloomberg via Getty Images

Corporate behemoth Unilever is threatening to stop advertising on digital platforms like Facebook and Google, blasting them for spreading fake news and divisive content, CNN reports, citing a copy of a speech that Unilever chief marketing officer Keith Weed will deliver Monday.

"We cannot continue to prop up a digital supply chain ... which at times is little better than a swamp in terms of its transparency."
— Keith Weed, Unilever's chief marketing officer

It's worth noting that Mark Pritchard of Procter & Gamble threatened the same thing — to pull ad dollars from Google and Facebook — a year ago. Per Axios' Sara Fischer, marketers say they are done working with the platforms because of brand safety issues, yet they continue to spend more and more advertising dollars on these companies, which led them to record earnings last quarter.

Our thought bubble: The efficiency of these platforms has become unrivaled due to the massive amounts of data they've been able to collect over years of under regulation. Now, even if marketers say they know these platforms aren't brand-safe, it's hard for some of them to fully abandon them, because they provide such a high return on investment.

More from Weed's speech...

  • "This is not something that can brushed aside or ignored."
  • "2018 is either the year of techlash, where the world turns on the tech giants — and we have seen some of this already — or the year of trust. The year where we collectively rebuild trust back in our systems and our society."

The stakes: Unilever has an annual marketing budget of $9.8 billion, and 25% of its ads are digital.

Just a few of Unilever's U.S. brands: Dove, Hellman's, Lipton, Ben and Jerry's, Vaseline, Q-Tips, and Popsicle.

Go deeper: The techlash has just begun.

Go deeper

Former Sen. David Perdue to launch bid for Georgia governor

Photo: Megan Varner/Getty Images

Former Senator David Perdue (R) plans to announce a campaign against Georgia's incumbent Republican Gov. Brian Kemp Monday, according to a source familiar with Perdue's thinking.

Why it matters: Perdue's challenge to his former ally Kemp sets up an unprecedented "scorched earth" battle between Georgia Republicans fueled by former President Donald Trump, in the battleground state. The news was first reported by Politico.

Updated 19 mins ago - Politics & Policy

Bipartisan tributes flood in for "giant of the Senate" Bob Dole

Then-Vice President Joe Biden and former Sen. Bob Dole at an event put on by the World Food Program where he was awarded the first “McGovern-Dole Leadership Award” in December 2013. Photo: Douglas Graham/CQ Roll Call

Republican and Democratic politicians, including former Senate colleagues, are sharing condolences and memories commemorating the life of Bob Dole, who passed away at 98 on Sunday morning.

The big picture: Dole, the Republican presidential nominee in 1996, was the longest serving Republican leader in the Senate until 2018, when current Senate Minority Leader Mitch McConnell surpassed his record.

Former Sen. Bob Dole dies

Former Sen. Bob Dole in 2019. Photo: Tom Brenner/Getty Images

Former Kansas Sen. Bob Dole passed away Sunday morning at the age of 98, the Elizabeth Dole Foundation announced in a statement.

Driving the news: Dole, a revered figure in U.S. politics and the Republican presidential nominee in 1996, served in the Senate for 27 years, including 11 years as GOP leader. Earlier this year he revealed he had been diagnosed with stage 4 lung cancer.