Data: Bully Pulpit Interactive, Chart: Dani Alberti/Axios

Donald Trump has spent far more Facebook ad dollars targeting topics like "fake news" and "immigration" during the pandemic than any policy area, according to new data provided to Axios from political ad firm Bully Pulpit Interactive. Joe Biden has spent an overwhelming majority of his Facebook ads talking about the president and health care.

Why it matters: The president's re-election messaging hasn't shifted all that much during the pandemic, except that the president is focusing slightly more now on targeting the press than on immigration.

Data: Bully Pulpit Interactive, Chart: Dani Alberti/Axios
  • Biden's campaign has focused more messaging on the president's response to the coronavirus crisis.

Be smart: Facebook is still a good indicator of how messaging strategies have evolved for both campaigns.

  • The campaigns are mostly still focusing on direct response advertising right now, or ads that try to get you to donate or sign up to volunteer for something via a click, and many of those ads are purchased on Facebook.
  • So far, two-thirds of all political ad dollars this cycle (including other political and advocacy campaigns) have been spent on "direct response" ads online.

Between the lines: These charts do not show the total Facebook spending made by both candidates during the pandemic. It leaves out big portions of spending around generic fundraising topics like surveys and birthdays — i.e. sign a birthday card for this candidate or take this survey on behalf of the campaign.

Go deeper: Trumpworld's plan to brand Biden

Go deeper

Facebook ordered to stop harvesting user data by Germany's top court

Illustration: Sarah Grillo/Axios

Germany's top court ruled Tuesday that Facebook abused its market power by illegally harvesting user data in the country, the New York Times reports.

Why it matters: The case against Facebook, pushed forward by Germany's competition regulator last year, represents one of the first major antitrust actions against Facebook.

Updated 1 hour ago - Politics & Policy

Coronavirus dashboard

Illustration: Sarah Grillo/Axios

  1. Global: Total confirmed cases as of 12 p.m. ET: 12,772,755 — Total deaths: 566,036 — Total recoveries — 7,030,749Map.
  2. U.S.: Total confirmed cases as of 12 p.m. ET: 3,269,531 — Total deaths: 134,898 — Total recoveries: 995,576 — Total tested: 39,553,395Map.
  3. Politics: Trump wears face mask in public for first time.
  4. States: Florida smashes single-day record for new coronavirus cases with over 15,000.
  5. Public health: Trump's coronavirus testing czar says lockdowns in hotspots "should be on the table" — We're losing the war on the coronavirus.
  6. Education: Betsy DeVos says schools that don't reopen shouldn't get federal funds — Pelosi accuses Trump of "messing with the health of our children."
2 hours ago - Health

Florida smashes single-day record for new coronavirus cases

Data: Covid Tracking Project; Chart: Axios Visuals

Florida reported 15,299 confirmed coronavirus cases on Sunday — a new single-day record for any state, according to its health department.

The big picture: The figure shatters both Florida's previous record of 11,458 new cases and the single-state record of 11,694 set by California last week, according to AP. It also surpasses New York's daily peak of 11,571 new cases in April, and comes just a day after Disney World reopened in Orlando.