President Trump floated that a fix and a "REBRAND" could save Boeing's embattled 737 MAX plane in a Monday morning tweet.

"What do I know about branding, maybe nothing (but I did become President!), but if I were Boeing, I would FIX the Boeing 737 MAX, add some additional great features, & REBRAND the plane with a new name. No product has suffered like this one. But again, what the hell do I know?"

The big picture: As Axios' Andrew Freedman noted, the problems for Boeing go well beyond a financial hit, which could ultimately come in between $1 to $2 billion. The aircraft maker, which has a strong reputation among pilots at Boeing-centric airlines, could face industry backlash and a damaged reputation after its use of the MCAS software system that led to two 737 MAX crashes.

Details: Airlines are planning for a lengthy grounding as Boeing and the FAA work to re-certify it as safe to fly. Southwest and American Airlines have each canceled their 737 MAX flights through August, indicating they do not expect the plane to resume flights anytime soon.

Go deeper: Everything you need to know about the Boeing 737 MAX crashes

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21 mins ago - Health

Trump's testing czar: COVID surge "is real" and not just caused by more tests

Assistant Secretary of Health Adm. Brett Giroir, who leads the federal government's coronavirus testing response, pushed back on Wednesday against President Trump's continued claims that rising coronavirus cases are a product of increased testing.

The big picture: Every available piece of data shows that the pandemic is getting worse again across the country. Hospitalizations are on the rise — and some hospitals are warning that they could soon be overwhelmed — while 13 states set new highs last week for coronavirus infections recorded in a single day.

Cook Political Report moves Texas to "toss up" in presidential race

Photo: Brendan Smialowski/AFP via Getty Images

Cook Political Report moved Texas from "lean Republican" to "toss up" for the 2020 presidential race on Wednesday.

Why it matters: Texas, which has 38 electoral votes, hasn't backed a Democrat for president since 1976. A win for Biden in the historically red state would likely be a knockout blow against Trump.

Dan Primack, author of Pro Rata
25 mins ago - Economy & Business

Joe Biden's private equity plan

Illustration: Sarah Grillo/Axios

We're less than one week away from the election, and hopefully less than one month away from knowing who won the election. In the interim, private equity investors are beginning to contemplate life under a President Biden.

The big picture: Biden would be worse for private equity than President Trump, at least from a structural tax perspective.