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The Trump administration has released a series of four public service advertisements designed to highlight the dangers of opioid addiction, described to Axios last week as having a "shock the conscience" rawness.
The details: The ads, featuring the true stories of four Americans, graphically illustrate the lengths young people saddled with an opioid addiction have gone to in order to obtain more prescription drugs, including breaking one's own bones and purposefully crashing a car.
The inspiration: We heard last week that President Trump, who doesn't appear in the ads, likes the starkness of the classic "Your Brain on Drugs" messages, and wanted a similar toughness. "He thinks you have to engage and enrage," a source said.
Go deeper: Doctors are being more careful on opioid prescriptions.