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White House set to "engage and enrage" with opioid ad push

Photo: Nicholas Kamm/AFP/Getty Images

The White House, in conjunction with the Ad Council, next week will debut public service messages on opioid dangers that were described to us as having a "shock the conscience" rawness.

What to expect: We hear President Trump, who doesn't appear in the ads, likes the starkness of the classic "Your Brain on Drugs" messages, and wanted a similar toughness. "He thinks you have to engage and enrage," a source said.