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Photo: Nicholas Kamm/AFP/Getty Images

The White House, in conjunction with the Ad Council, next week will debut public service messages on opioid dangers that were described to us as having a "shock the conscience" rawness.

What to expect: We hear President Trump, who doesn't appear in the ads, likes the starkness of the classic "Your Brain on Drugs" messages, and wanted a similar toughness. "He thinks you have to engage and enrage," a source said.

  • The messages, which were focus-grouped and are aimed at youths, include links to learn more, or get help for someone you know.
  • White House counselor Kellyanne Conway is Trump's point person on opioids, and she has been working with the Cabinet and Congress.
  • Opioids are a rare policy issue involving both the president and First Lady Melania Trump.

The backdrop: After a speech by Trump on opioids in March, the N.Y. Times said he "offered up more tough talk than he did specifics about his plan, or how he would pay for it."

  • When Trump's budget was released in February, Keith Humphreys, a Stanford drug policy expert who served in the Obama administration, told Vox: "On balance, this is a net cut in health services for people with opioid problems."
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Go deeper

House passes sweeping election and anti-corruption bill

Photo: Win McNamee via Getty Images

The House voted 220-210Wednesday to pass Democrats' expansive election and anti-corruption bill.

Why it matters: Expanding voting access has been a top priority for Democrats for years, but the House passage of the For the People Act (H.R. 1) comes as states across the country consider legislation to rollback voting access in the aftermath of former President Trump's loss.

Updated 4 hours ago - Politics & Policy

House passes George Floyd Justice in Policing Act

Photo: Stephen Maturen via Getty Images

The House voted 220 to 212 on Wednesday evening to pass a policing bill named for George Floyd, the Black man whose death in Minneapolis last year led to nationwide protests against police brutality and racial injustice.

Why it matters: The legislation overhauls qualified immunity for police officers, bans chokeholds at the federal level, prohibits no-knock warrants in federal drug cases and outlaws racial profiling.

6 hours ago - Politics & Policy

Senate Republicans plan to exact pain before COVID relief vote

Sen. Ron Johnson. Photo: Stefani Reynolds/Bloomberg via Getty Images

Republicans are demanding a full, 600-page bill reading — and painful, multi-hour "vote-a-rama" — as Democrats forge ahead with their plan to pass President Biden's $1.9 trillion COVID-19 relief package.

Why it matters: The procedural war is aimed at forcing Democrats to defend several parts the GOP considers unnecessary and partisan. While the process won't substantially impact the final version of the mammoth bill, it'll provide plenty of ammunition for future campaign messaging.