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Photo: Nicholas Kamm/AFP/Getty Images

The White House, in conjunction with the Ad Council, next week will debut public service messages on opioid dangers that were described to us as having a "shock the conscience" rawness.

What to expect: We hear President Trump, who doesn't appear in the ads, likes the starkness of the classic "Your Brain on Drugs" messages, and wanted a similar toughness. "He thinks you have to engage and enrage," a source said.

  • The messages, which were focus-grouped and are aimed at youths, include links to learn more, or get help for someone you know.
  • White House counselor Kellyanne Conway is Trump's point person on opioids, and she has been working with the Cabinet and Congress.
  • Opioids are a rare policy issue involving both the president and First Lady Melania Trump.

The backdrop: After a speech by Trump on opioids in March, the N.Y. Times said he "offered up more tough talk than he did specifics about his plan, or how he would pay for it."

  • When Trump's budget was released in February, Keith Humphreys, a Stanford drug policy expert who served in the Obama administration, told Vox: "On balance, this is a net cut in health services for people with opioid problems."
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Go deeper

2 hours ago - World

U.S. will give Russians written response to NATO demands, Blinken says

Blinken and Lavrov shake hands in Geneva. Photo: Russian Foreign Ministry / Handout/Anadolu Agency via Getty Images

Secretary of State Antony Blinken confirmed after a meeting with his Russian counterpart on Friday that the U.S. will provide written answers to Russia's security demands next week.

Why it matters: Russia claims to be waiting for "concrete answers" to its demands that NATO rule out further expansion and roll back its presence in eastern Europe before deciding its next steps on Ukraine. But the U.S. and NATO have called those proposals "non-starters," and Friday's meeting offered no breakthroughs, so it's unclear how written answers might change the equation.

More surprises await scientists at Antarctica's "Doomsday Glacier"

Cliffs along the edge of the Thwaites Ice Shelf in West Antarctica. Photo: James Yungel/NASA

Researchers like David Holland, an atmospheric scientist at New York University, are in a race to understand the fate of a massive glacier in West Antarctica that has earned a disquieting nickname: "The Doomsday Glacier."

Why it matters: Studies show the Thwaites Glacier (its official name) could already be on an irreversible course to melt during the next several decades to centuries, freeing up enough inland ice to raise global sea levels by at least several feet.

Updated 4 hours ago - Health

The case for Operation Warp Speed 2.0

Illustration: Annelise Capossela/Axios

Omicron's blitz around the world has underscored the need for a new arsenal of COVID vaccines and therapeutics, experts say — and that may require an effort akin to Operation Warp Speed 2.0.

Why it matters: The virus will continue to evolve, potentially in a way that further escapes vaccine protection, and the best way to prevent more global disruptions to everyday life is to have tools ready to combat whatever comes next.