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Donald Trump announced in a tweet on Friday that he will be holding his official 2020 campaign launch at the 20,000 seat Amway Center in Orlando, Fla., on June 18, joined by First Lady Melania Trump, Vice President Mike Pence and Second Lady Karen Pence.
Why it matters: While Trump has held rallies throughout his 2016 campaign and continued into his presidency, this launch signals the beginning of his official dive into 2020. Meanwhile, Democrats are already ramping up for primary debates and swarming early battleground states.
Between the lines: Florida, arguably the largest swing state, is a key target for Trump. Launching there could be an indication of increased focus, having only won the state by 48.6% in 2016 to competitor Hillary Clinton's 47.4%.