President Trump at a Make America Great Again rally, Green Bay, Wisconsin, April 27. Photo: Darren Hauck/Getty Images

President Trump plans to formally launch his re-election campaign next month, likely with a burst of swing-state rallies, Republican sources tell me.

Why it matters: Trump's personal campaign approach is aimed at sowing further division in the huge Democratic field and trying to dominate the news so the national discussion hovers on his turf.

What's next: In conversations, Trump makes it clear that he thinks of the official kickoff as June 16 — four years to the day since he rode down the gold escalator in Trump Tower to announce his improbable 2016 run.

  • That date is Father's Day this year, so look for events around that date, not necessarily on it.
  • One ignition plan calls for a cluster of Make America Great Again rallies, although nothing has been finalized.

Be smart: Watch for Trump and his campaign to try to sap attention from Democratic debates with their own counter-programming.

Go deeper: Trump's 2020 map from hell

Go deeper

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Illustration: Eniola Odetunde/Axios

BodyArmor is making noise in the sports drink market, announcing seven new athlete partnerships last week, including Christian McCaffrey, Sabrina Ionescu and Ronald Acuña Jr.

Why it matters: It wants to market itself as a worthy challenger to the throne that Gatorade has occupied for nearly six decades.

S&P 500's historic rebound leaves investors divided on future

Data: Money.net; Chart: Axios Visuals

The S&P 500 nearly closed at an all-time high on Wednesday and remains poised to go from peak to trough to peak in less than half a year.

By the numbers: Since hitting its low on March 23, the S&P has risen about 50%, with more than 40 of its members doubling, according to Bloomberg. The $12 trillion dollars of share value that vanished in late March has almost completely returned.

Newsrooms abandoned as pandemic drags on

Illustration: Sarah Grillo/Axios

Facing enormous financial pressure and uncertainty around reopenings, media companies are giving up on their years-long building leases for more permanent work-from-home structures. Others are letting employees work remotely for the foreseeable future.

Why it matters: Real estate is often the most expensive asset that media companies own. And for companies that don't own their space, it's often the biggest expense.