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Scoop: Trump's big-bang 2020 campaign launch

Mike Allen, author of AM

President Trump at a Make America Great Again rally, Green Bay, Wisconsin, April 27. Photo: Darren Hauck/Getty Images

President Trump plans to formally launch his re-election campaign next month, likely with a burst of swing-state rallies, Republican sources tell me.

Why it matters: Trump's personal campaign approach is aimed at sowing further division in the huge Democratic field and trying to dominate the news so the national discussion hovers on his turf.

What's next: In conversations, Trump makes it clear that he thinks of the official kickoff as June 16 — four years to the day since he rode down the gold escalator in Trump Tower to announce his improbable 2016 run.

  • That date is Father's Day this year, so look for events around that date, not necessarily on it.
  • One ignition plan calls for a cluster of Make America Great Again rallies, although nothing has been finalized.

Be smart: Watch for Trump and his campaign to try to sap attention from Democratic debates with their own counter-programming.

Go deeper: Trump's 2020 map from hell

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Kellyanne Conway addresses the 2020 Republican National Convention. Photo: Nicholas Kamm/AFP via Getty Images

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Why it matters: If there's a currency in this town, it's power, so we've asked several former Washington power brokers to share their best advice as a new administration and new Congress settle in.

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Why it matters: It's unclear whether the Democrats' strategy will manifest itself in ads or earned media in the targeted races or just be a stunt to raise money for themselves. But the Capitol violence will be central to the party's messaging as it seeks to maintain its narrow majorities in Congress.

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