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The Jimmy Kimmel effect, by the numbers

Youtube / Jimmy Kimmel

An Obama White House alumnus told us last night that Jimmy Kimmel killed the Republicans' already shaky efforts to revive the House's health-care reform. (In prime time last night, CNN was running the banner: "LATEST GOP HEALTH CARE BILL ON VERGE OF COLLAPSE." The WashPost's lead story is "GOP health bill on shaky ground.")

The instant ubiquity of the late-night host tearfully discussing his baby Billy's open-heart surgery, along with a message decrying Trump's proposed cuts to the National Institutes of Health ("If your baby is going to die, ... it should not matter how much money you make"), is an eye-opening case study of the stunning velocity of the new media ecosystem.

So we decided to quantify the reach of the "Jimmy Kimmel Live" monologue, beyond the 7 million views on his official YouTube page.