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Media Trends

Axios Media Trends

"GTA" makes advertising appointment TV

The "Grand Theft Auto VI" leak is speeding ahead without an exit in sight

New "Madden 27" turns you into a news junkie

The video game industry's new cheat code: AI prompts

Media Deals

Gaming's ad infrastructure levels up amid industry upheaval

Media Trends Executive

A grouped bar chart shows projected year-over-year change of global content-based advertising categories from 2025 to 2030. Categories include social/other digital, gaming, audio, TV, newspapers, and magazines. Social/other digital and gaming are the only categories expected to see significant positive growth, with gaming being the main driver of that increase.

Projected year-over-year change of global content-based advertising categories

Top board games: Then and now

A bar graph shows the percentage of U.S. adults who say they have played various board games, segmented by age group: 18-44 years and 45 years and older. "Monopoly" is played by 86% of younger adults and 98% of older adults. "Wingspan" shows the least interest, with only 3% among older adults and 22% among younger adults.

Share who say they've played select board games

The video game industry is running out of extra lives

The top cities for online mahjong

A table ranks the top 20 U.S. cities for Mahjong 4 Friends players as of April 2026, using active players per 1,000 residents and player growth. Lafayette, Louisiana, ranks first, followed by Raleigh, North Carolina, and Springfield, Missouri. New Orleans ranks 20th.

Top U.S. cities for Mahjong 4 Friends players

Data: Mahjong 4 Friends; Chart: Sami Sparber/Axios

Chess is young and hip now

Pro Rata

Axios Pro Rata

Microsoft dashes game developer dreams

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