Celebrities and influencers create a "coolness" halo effect with Gen Z and millennial consumers, according to a recent survey by YPulse, a youth research organization.
Why it matters: 69% of 13 to 39-year-olds saythey are more likely to purchase brands that are considered cool, which is especially true in the age of the social media marketplace.
Hackers made off with roughly $1.1 billion from ransomware attacks in 2023 — setting a record, according to a new report from cryptocurrency tracing firm Chainalysis.
Why it matters: Hackers follow the money, and they're quick to adapt their tactics to counteract law enforcement attempts to squash ransomware.
