The year 2000 brought us the “Dot-Com Super Bowl,” and 2022 was dubbed the “Crypto Bowl” — both signs of a changing landscape in which tech and finance have edged into a night once dominated by cars and beer.
What we're watching: This year could be the "Sports Betting Bowl." DraftKings has already released a commercial featuring Kevin Hart and announced a partnership with Molson Coors, building on the two sports-betting ads during last year's game.
