Data: Company reports, analyst reports; Note: Microsoft reported a revenue of more than $10 billion but did not disclose an exact figure; Apple figure is unofficial estimate based on Bloomberg; Chart: Thomas Oide/Axios
Apple is beginning to build its own ad empire just as its iPhone privacy crackdown weakens key ad-supported rivals.
The big picture: In the middle of a broader downturn in the online ad market, Apple’s move to limit the way apps track user behavior kneecapped competitors like Meta, even as users embraced it.
