Sign up for our daily briefing

Make your busy days simpler with Axios AM/PM. Catch up on what's new and why it matters in just 5 minutes.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Catch up on the day's biggest business stories

Subscribe to Axios Closer for insights into the day’s business news and trends and why they matter

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Stay on top of the latest market trends

Subscribe to Axios Markets for the latest market trends and economic insights. Sign up for free.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Sports news worthy of your time

Binge on the stats and stories that drive the sports world with Axios Sports. Sign up for free.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Tech news worthy of your time

Get our smart take on technology from the Valley and D.C. with Axios Login. Sign up for free.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Get the inside stories

Get an insider's guide to the new White House with Axios Sneak Peek. Sign up for free.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Catch up on coronavirus stories and special reports, curated by Mike Allen everyday

Catch up on coronavirus stories and special reports, curated by Mike Allen everyday

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Denver news?

Get a daily digest of the most important stories affecting your hometown with Axios Denver

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Des Moines news?

Get a daily digest of the most important stories affecting your hometown with Axios Des Moines

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Twin Cities news?

Get a daily digest of the most important stories affecting your hometown with Axios Twin Cities

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Tampa Bay news?

Get a daily digest of the most important stories affecting your hometown with Axios Tampa Bay

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Charlotte news?

Get a daily digest of the most important stories affecting your hometown with Axios Charlotte

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Quake

Quake, a subscription podcast company founded by media veterans, launched on Tuesday with $2.5 million in seed funding, executives tell Axios. It debuts with exclusive politics shows, and hopes to expand into religion, sports and possibly Hispanic media.

Why it matters: There's a growing trend of podcast companies poaching top talent to launch exclusive shows, which ultimately forces users to subscribe to more than one podcast company.

""It seems like an inevitability in media these days. We've seen it in digital video and with the rise of streaming services, I know there are a lot of podcast purists, but there have been many podcast services that haven't been able to meaningfully monetize on ads."
— Mike Morrell, President of Quake Media

The company is launching with six exclusive shows from big-name personalities in politics and media, including Laura Ingraham, Soledad O’Brien, Gretchen Carlson, Mike Huckabee, Andrew Gillum, Marc Lamont Hill and Buck Sexton. (Hill and Sexton will launch a podcast together.)

  • Quake founders include Mike Morrell, former ESPN journalist and Bleacher Report executive, and Doug Rosenberg, a former political executive who launched one of the first Spanish-language syndicated radio shows in 2012.
  • The goal is to use these types of exclusive big names to lure subscribers to the platform for a monthly fee of $4.99 or an annual fee of $49.99. All shows are ad free.
  • Investors include Wndrco, a holding company founded by media veterans like Ann Daly and Jeffrey Katzenberg, as well as a few other individuals.
  • The company has 4 full-time employees and 8 full-time contractors.
  • The app is available on Apple and Android, and content is accessible at QuakeMedia.com.

The big picture: News and politics podcasts have increased in downloads by 98% from this same period last year, according to data from podcast analytics company Podtrac.

  • The founders sees politics as a good entryway into building an audience, because many of the talent it tapped already has massive audiences.
  • "All of the talent we signed has significant media experience," says Rosenberg. "We're not training newbie political stars to do something like this."

Be smart: Quake is launching a network that closely resembles digital radio. It's focusing on verticals like religion, news and sports that resemble radio programming, not things like true crime or evergreen storytelling.

  • "We're like that next version of satellite radio," says Rosenberg. "The digital version."
  • Other subscription-based podcast companies, like Luminary, focus on more evergreen shows. Luminary has signed mega-stars in the podcast space, but is less focused on recruiting national political and news media figures.

What's next: Rosenberg says the company could explore additional fundraising when it looks to expand out from political podcasts after the election in the next few months.

  • The company hopes to have locked down at least 50 shows by next year. "We're having those conversations now," says Rosenberg.

Go deeper

Scoop: Ex-CNN executive starts media venture for communities of color

S. Mitra Kalita (L) and Sara Lomax-Reese. Photo: Courtesy of S. Mitra Kalita

Former CNN executive S. Mitra Kalita and Philadelphia radio executive Sara Lomax-Reese have launched a newsletter seeking to expand local news on Black and brown communities to national audiences.

Why it matters: Some ethnic newspapers and local news sites focusing on people of color have suffered in recent years. The URL Media newsletter wants to bring their unique content together to attract big advertisers and facilitate underreported news.

3 hours ago - World

India records its deadliest day of the pandemic

A health worker moving an oxygen cylinder in a coronavirus ward of a hospital in New Delhi on May 8. Photo: Raj K Raj/Hindustan Times via Getty Images

India saw its deadliest day of the pandemic yet with more than 4,180 confirmed COVID-19 deaths reported Saturday.

Why it matters: The country has recorded more than 21.8 million coronavirus cases and 238,270 deaths since the pandemic began. The true numbers, however, are likely much higher, experts say, as the country battles a continued surge in cases that has left hospitals and health workers overwhelmed.

Updated 3 hours ago - Politics & Policy

Coronavirus dashboard

Illustration: Annelise Capossela/Axios

  1. Health: The end of quarantine — CDC updates guidance on airborne COVID-19.
  2. Politics: Oklahoma secures $2.6 million refund for hydroxychloroquine purchase — Why Biden's latest vaccine goal is his hardest yet.
  3. Vaccines: Pfizer begins application for full FDA approval of COVID-19 vaccine — Moderna says its COVID booster shot shows promise against variants.
  4. Economy: U.S. adds just 266,000 jobs in April, far below expectations.
  5. World: Asia faces massive new COVID surgeIndia records its deadliest day of the pandemic.
  6. Variant tracker: Where different strains are spreading.