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Illustration: Sarah Grillo/Axios

Streaming now accounts for nearly 20% of television consumption for most Americans, almost doubling since 2018, a new report from Nielsen shows.

Why it matters: The data shows how quickly consumers are flocking to streaming as a replacement or complement to traditional TV.

Details: Per the report, Netflix accounts for a whopping 31% of streaming time — the largest share of any service — followed by YouTube (21%), Hulu (12%) and Amazon Prime (8%).

  • To no surprise, younger consumers aged 18-34 are most likely to subscribe to several streaming services, and spend the most amount of their TV time streaming.
  • But the vast majority (87%) of older adults 65 years and older subscribe to at least one streamer as well, per the study, demonstrating a societal shift in how television is consumed.

Be smart: Nearly half of U.S. viewers subscribe to three or more steaming services, and that number could increase as streaming becomes even more popular.

  • While one study has suggested that the average American is willing to pay around $42 monthly for streaming services, Nielsen found most consumers (93%) are willing to increase the amount of streaming services they pay for, or at the very least, keep the ones they currently have.
Expand chart
Total Audience Report Reproduced from The Nielsen Total Audience Report, February 2020; Chart: Axios Visuals

The big picture: Last year saw one of the sharpest increases in cord-cutting ever, with almost 1.5 million video subscribers from the four biggest pay-TV providers cutting the cord, according to senior media analyst Michael Nathanson.

  • That's roughly 300,000 worse than what was expected and roughly 700,000 worse than the previous year.
  • A majority of U.S. households (73%) now have access to an internet-connected video device where they can stream video, per Nielsen, making it easier for users to find a video alternative once they do finally cut the cord.

Yes, but: As more streaming platforms emerge to compete for consumers' attention and budgets, the burden is falling on consumers to navigate an overwhelming number of streaming choices.

  • More than 646,000 shows were available in the U.S. across both linear and streaming services last year, a 10% increase from all of 2018, per the study.

Go deeper:

Go deeper

Senate Democrats demand answers on FBI's Kavanaugh probe

Photographer: Andrew Harrer/Bloomberg via Getty Images

Senate Democrats are demanding that the FBI hand over "all records and communications" related to the FBI tip line set up to investigate Supreme Court Justice Brett Kavanaugh when he was a nominee in 2018.

Why it matters: The ask comes after the FBI revealed it received more than 4,500 tips about Kavanaugh when he was awaiting Senate confirmation amid sexual assault allegations. Only the most "relevant" of these tips were forwarded to the Trump White House.

Chip relief on the horizon

Illustration: Sarah Grillo

Good news: The worst of the chip supply crunch might be near.

The other side: Here's the bad news... CEOs say chips totally flowing like normal is still a ways out.

Trump ally Tom Barrack pays $250 million bond to get out of jail

Tom Barrack speaking at a symposium in Tokyo in March 2019. Photo: Kiyoshi Ota/Bloomberg via Getty Images

Real estate investor Tom Barrack paid a federal court a bond of $250 million to get out of jail on Friday while awaiting trial after he was arrested and charged with acting as an unregistered foreign agent for the United Arab Emirates earlier this week, AP reports.

Driving the news: A federal judge also ordered Barrack, a longtime ally of former President Trump and chair of his inaugural committee, to wear a GPS monitoring bracelet at all times and barred him from transferring funds overseas.