Illustration: Sarah Grillo/Axios

Streaming now accounts for nearly 20% of television consumption for most Americans, almost doubling since 2018, a new report from Nielsen shows.

Why it matters: The data shows how quickly consumers are flocking to streaming as a replacement or complement to traditional TV.

Details: Per the report, Netflix accounts for a whopping 31% of streaming time — the largest share of any service — followed by YouTube (21%), Hulu (12%) and Amazon Prime (8%).

  • To no surprise, younger consumers aged 18-34 are most likely to subscribe to several streaming services, and spend the most amount of their TV time streaming.
  • But the vast majority (87%) of older adults 65 years and older subscribe to at least one streamer as well, per the study, demonstrating a societal shift in how television is consumed.

Be smart: Nearly half of U.S. viewers subscribe to three or more steaming services, and that number could increase as streaming becomes even more popular.

  • While one study has suggested that the average American is willing to pay around $42 monthly for streaming services, Nielsen found most consumers (93%) are willing to increase the amount of streaming services they pay for, or at the very least, keep the ones they currently have.
Expand chart
Total Audience Report Reproduced from The Nielsen Total Audience Report, February 2020; Chart: Axios Visuals

The big picture: Last year saw one of the sharpest increases in cord-cutting ever, with almost 1.5 million video subscribers from the four biggest pay-TV providers cutting the cord, according to senior media analyst Michael Nathanson.

  • That's roughly 300,000 worse than what was expected and roughly 700,000 worse than the previous year.
  • A majority of U.S. households (73%) now have access to an internet-connected video device where they can stream video, per Nielsen, making it easier for users to find a video alternative once they do finally cut the cord.

Yes, but: As more streaming platforms emerge to compete for consumers' attention and budgets, the burden is falling on consumers to navigate an overwhelming number of streaming choices.

  • More than 646,000 shows were available in the U.S. across both linear and streaming services last year, a 10% increase from all of 2018, per the study.

Go deeper:

Go deeper

27 mins ago - Health

Axios-Ipsos poll: Federal response has only gotten worse

Data: Axios/Ipsos poll; Note ±3.3% margin of error for the total sample size; Chart: Andrew Witherspoon/Axios

Americans believe the federal government's handling of the pandemic has gotten significantly worse over time, according to the latest installment of the Axios/Ipsos Coronavirus Index.

Why it matters: Every other institution measured in Week 29 of our national poll — from state and local governments to people's own employers and area businesses — won positive marks for improving their responses since those panicked early days in March and April.

Updated 2 hours ago - Politics & Policy

Coronavirus dashboard

Illustration: Sarah Grillo/Axios

  1. Politics: The swing states where the pandemic is raging — Pence no longer expected to attend Barrett confirmation vote after COVID exposure.
  2. Health: 13 states set single-day case records last week
  3. Business: Where stimulus is needed most.
  4. Education: The dangerous instability of school re-openings.
  5. States: Nearly two dozen Minnesota COVID cases traced to 3 Trump campaign events
  6. World: Unrest in Italy as restrictions grow across Europe.
  7. Media: Fox News president and several hosts advised to quarantine.

Hurricane Zeta makes landfall in Mexico ahead of expected arrival in U.S.

Hurricane Zeta's forecast path. Photo: National Hurricane Center

Hurricane Zeta made landfall on Mexico's Yucatan Peninsula as a Category 1 storm late Monday packing maximum sustained winds of 80 mph, per the National Hurricane Center.

The state of play: Louisiana Gov. John Bel Edwards (D) declared a state of emergency as Zeta strengthened into a hurricane earlier Monday.