Sign up for our daily briefing

Make your busy days simpler with Axios AM/PM. Catch up on what's new and why it matters in just 5 minutes.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Catch up on the day's biggest business stories

Subscribe to Axios Closer for insights into the day’s business news and trends and why they matter

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Stay on top of the latest market trends

Subscribe to Axios Markets for the latest market trends and economic insights. Sign up for free.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Sports news worthy of your time

Binge on the stats and stories that drive the sports world with Axios Sports. Sign up for free.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Tech news worthy of your time

Get our smart take on technology from the Valley and D.C. with Axios Login. Sign up for free.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Get the inside stories

Get an insider's guide to the new White House with Axios Sneak Peek. Sign up for free.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Catch up on coronavirus stories and special reports, curated by Mike Allen everyday

Catch up on coronavirus stories and special reports, curated by Mike Allen everyday

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Denver news?

Get a daily digest of the most important stories affecting your hometown with Axios Denver

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Des Moines news?

Get a daily digest of the most important stories affecting your hometown with Axios Des Moines

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Twin Cities news?

Get a daily digest of the most important stories affecting your hometown with Axios Twin Cities

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Tampa Bay news?

Get a daily digest of the most important stories affecting your hometown with Axios Tampa Bay

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Charlotte news?

Get a daily digest of the most important stories affecting your hometown with Axios Charlotte

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Illustration: Sarah Grillo/Axios

The cheap, digital live TV packages that Americans embraced in place of expensive cable packages are slowly becoming less of a bargain. Many of the popular "skinny bundle" live TV services, like Hulu with Live TV, YouTube TV and DirecTV Now, have increased their package prices this year.

Why it matters: The price hikes, which usually occur when skinny bundle packages add more channels, show that it's difficult for smaller digital TV packages to compete with the bloated and expensive pay TV packages that they sought to displace.

Driving the news: YouTube TV announced Wednesday it is increasing its prices to $50 per month after striking a major multi-year distribution agreement with Discovery to provide channels like HGTV, Food Network, Animal Planet, Travel Channel, and more.

  • Hulu with Live TV increased the price of its package to $45 in January.
  • DirecTV Now increased the price of its smallest live TV package to $50 in March.

Be smart: The price increases across many of these skinny bundle packages show that the companies couldn't make the lower prices sustainable or profitable for the long haul.

  • Last year, AT&T's DirecTV NOW, Dish's Sling TV, Sony's Playstation Vue, and YouTube TV all announced similar price cuts within months of one another.
  • When the first skinny bundle package, Dish's Sling TV, debuted in 2015, the price for the smallest package was just $20. Now, the average package is roughly $45.

The big picture: The channel additions that are often causing the price increases demonstrate that consumers may actually like the broad choice they get from traditional cable and satellite packages more than they let on, but they want to be able to access that programming digitally, and across devices.

"Even at $50/month, YouTube TV and Hulu Live TV are great deals compared to traditional MVPD cable. They offer more flexibility and all the promises of TV Everywhere—cloud DVRs, the ability to hit 'pause' on one device and pick up the show on another days later, etc. Much better interfaces too."
Alan Wolk, co-founder and lead analyst at TV[R]EV.

Our thought bubble: The future of TV probably most closely resembles a combination of pay TV's scale and digital TV's efficiencies. This means consumers will either buy some sort of a digitized Pay-TV package that's a little cheaper than current standards, or a digital TV package that has the breadth of choices that consumers get from pay TV.

  • YouTube TV and Hulu TV are moving in this direction on the digital TV side.
  • Comcast's Xfinity X1 and Altice One are heading in this direction on the pay TV side.

What's next: T-Mobile launched a service like this on Wednesday called TVision Home, which has similar functionality. (It's an upgrade and rebranding of the cable service it acquired in 2017 called Layer3 TV.)

  • For now, the service will be accessible the same way cable companies like Comcast and Altice make their more digital-savvy pay TV packages accessible, through a hardware set-top box.
  • In the future, T-Mobile says it hopes to move in the direction of the YouTube TVs and Hulu TVs of the world — offering its TV as a downloadable software service app that can be accessed on any smart TV or mobile device.

Go deeper:

Go deeper

Bernie Madoff dies in prison at 82

Photo: Jin Lee/Bloomberg via Getty Images

Bernie Madoff, a former investor sentenced to 150 years in prison for perpetrating the largest Ponzi scheme in U.S. history, died Wednesday at age 82, AP reports.

The big picture: Madoff pleaded guilty in 2009 to a multibillion-dollar scheme that investigators said began in the 1970s and defrauded as many as 37,000 people in 136 countries — including high-profile victims like Steven Spielberg, former New York Mets owner Fred Wilpon and actor Kevin Bacon, according to CNBC.

Ben Geman, author of Generate
1 hour ago - World

John Kerry and China's long road ahead on climate

Photo illustration: Aïda Amer/Axios. Photo: Brian Snyder/AFP via Getty Images

Yes, special climate envoy John Kerry's really in China and no, don't look for a huge breakthrough between the world's two largest carbon-emitting nations.

Driving the news: The State Department yesterday announced Kerry's visit this week, confirming plans that began emerging Saturday.

2 hours ago - Podcasts

Coinbase president Emilie Choi on mainstreaming crypto

Coinbase plans to go public on Wednesday, in a watershed moment for the cryptocurrency industry.

Axios Re:Cap speaks with Coinbase president and COO Emilie Choi about how she thinks about crypto, why Coinbase eschewed a traditional IPO and if we’re ever going to use bitcoin to buy a cup of coffee.