AT&T says it will begin charging consumers an additional $10 for its digital skinny bundle package of live TV channels. It will also streamline its DirecTV NOW service to offer two package options as opposed to five.
Why it matters: AT&T is most likely increasing the prices to drive profits. These bundles are typically much cheaper than the Pay-TV live packages consumers get through AT&T. Analysts predict the move could push subscribers to purchase competitor packages like YouTube TV or Hulu with Live TV.