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Expand chart
Data: Company filings; Note: "Paramount+ and Showtime" was formerly "CBS All Access and Showtime"; Chart: Kavya Beheraj/Axios

Subscriber growth slowed last quarter for most of the major streaming services, prompting analysts to consider whether the subscription streamers are prepared to compete globally as the U.S. market saturates.

Why it matters: "Consumers sampled many different SVODs during the height of the pandemic. Churn is a challenge as consumers get back to a new normal routine," said Andrew Hare, SVP of research for global media & entertainment at media research firm Magid.

  • Disney last quarter added just 2.1 million subscribers globally, about 10 million less than the number it added the quarter before that.
  • Netflix's subscriber growth rate has fallen to the single-digit percentage points, after seeing growth rates in the 20% range all of last year.

Be smart: Data from Magid suggests the ceiling on subscription video is lower than many may think. The willingness to pay remains at four services for about $10 per streaming service.

What to watch: Consumer demand for free, ad-supported streaming services remains high, per Magid.

Go deeper

Broadband subscriber growth stalls after pandemic gains

Expand chart
Data: S&P Global; Chart: Danielle Alberti/Axios

A new report from Kagan, the media research unit of S&P Global, shows that broadband subscriber growth has "cooled significantly in the third quarter," stalling in growth for the first time in three years.

Why it matters: The decline can be attributed to "a difficult comparison with the booming gains of 2020," the report says.

Updated 15 mins ago - Politics & Policy

Omicron dashboard

Illustration: Shoshana Gordon/Axios

  1. Health: Coronavirus variant surveillance varies widely by state — Omicron cases confirmed in 5 U.S. states America probably won't lead the effort to understand Omicron.
  2. Vaccines: Omicron adds urgency to vaccinating world — Omicron fuels the case for COVID boosters — Moderna loses patent battles tied to COVID vaccine — Pfizer could have vaccine data for children under five by end of 2021, CEO says.
  3. Politics: Nevada to impose insurance surcharge on unvaccinated state workers — New Jersey GOP lawmakers defy statehouse COVID policy — Oklahoma sues Biden administration over Pentagon vaccine mandate — Omicron travel bans are sign of what's to come.
  4. World: WHO: Delta health measures help fight Omicron — COVID cases surge in South Africa in sign Omicron wave is coming — Germany approves new restrictions for unvaccinated people.
  5. Variant tracker: Where different strains are spreading.
Updated 5 hours ago - Politics & Policy

Prosecutors charge parents of Michigan school shooting suspect

Photo: Scott Olson/Getty Images

The parents of a 15-year-old accused of killing four students and wounding seven other people at a Michigan high school have been charged with four counts of involuntary manslaughter, according to court documents.

The latest: Lawyers for James and Jennifer Crumbley told the Detroit News they are "returning to the area to be arraigned," after law enforcement officials announced a search for the Crumbleys had been initiated.