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Data: PwC and Digital TV Research; Chart: Axios VisualsA few of the last remaining major ad-supported streaming platforms are reportedly nearing sales to major media companies.

A few of the last remaining major ad-supported streaming platforms are reportedly nearing sales to major media companies.

Why it matters: The acquisitions show how valuable big media companies think ad-supported streaming services could be to their overall streaming strategies, as they continue to also invest in subscription streaming offerings.

Driving the news: Fox is eyeing an acquisition of free-ad supported streaming service Tubi in a deal that could be valued at more than $500 million, according to the Wall Street Journal.

  • The Journal also reports that Comcast's NBCUniversal is "in advanced talks" to acquire streaming-video service Vudu from Walmart.
  • Last year, the Journal also reported that Comcast was in talks to buy ad-supported streaming company Xumo.

Be smart: While Netflix remains the incumbent to beat in the subscription streaming wars, there's not yet a dominant player in the free, ad-supported streaming space, according to previously reported data from Magid Associates.

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Data: Magid; Chart: Axios Visuals

The big picture: Analysts have anticipated that more consolidation would be on the horizon.

  • Viacom bought Pluto TV, a free streaming app, for $340 million last January to compliment CBS' subscription streaming product, CBS All Access.
  • Amazon-owned IMDB launched Freedive — a free, ad-supported streaming video channel featuring hit movies and TV shows — last year.

Go deeper: Free streaming services begin to challenge subscription video

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Updated 2 hours ago - Politics & Policy

Coronavirus dashboard

Illustration: Sarah Grillo/Axios

  1. Global: Total confirmed cases as of 3 a.m. ET: 33,976,447 — Total deaths: 1,014,266 — Total recoveries: 23,644,023Map.
  2. U.S.: Total confirmed cases as of 3 a.m. ET: 7,233,945 — Total deaths: 206,959 — Total recoveries: 2,840,688 — Total tests: 103,939,667Map.
  3. Education: School-aged children now make up 10% of all U.S COVID-19 cases.
  4. Health: Moderna says its coronavirus vaccine won't be ready until 2021
  5. Travel: CDC: 3,689 COVID-19 or coronavirus-like cases found on cruise ships in U.S. waters — Airlines begin mass layoffs while clinging to hope for federal aid
  6. Business: Real-time data show economy's rebound slowing but still going.
  7. Sports: Steelers-Titans NFL game delayed after coronavirus outbreak.
Updated 3 hours ago - Politics & Policy

Trump signs stopgap bill to prevent government shutdown

Senate Majority Leader Mitch McConnel and President Trump arrives at the U.S. Capitol in March. Photo: Samuel Corum/Getty Images

President Trump signed a bill to extend current levels of government funding after funding expired briefly, White House spokesperson Judd Deere confirmed early Thursday.

Why it matters: The move averts a government shutdown before the Nov. 3 election. The Senate on Wednesday passed the legislation to fund the federal government through Dec. 11, by a vote of 84-10.

Updated 4 hours ago - Science

In photos: Deadly wildfires devastate California's wine country

The Shady Fire ravages a home as it approaches Santa Rosa in Napa County, California, on Sept. 28. The blaze is part of the massive Glass Fire Complex, which has razed over 51,620 acres at 2% containment. Photo: Samuel Corum/Agence France-Presse/AFP via Getty Images

More than 1,700 firefighters are battling 26 major wildfires across California, including in the heart of the wine country, where one mega-blaze claimed the lives of three people and forced thousands of others to evacuate this week.

The big picture: More than 8,100 wildfires have burned across a record 3.9 million-plus acres, killing 29 people and razing almost 7,900 structures in California this year, per Cal Fire. Just like the deadly blazes of 2017, the wine country has become a wildfires epicenter. Gov. Gavin Newsom has declared a state of emergency in Napa, Sonoma, and Shasta counties.