Steve Bullock, the 53-year-old governor of Montana, is running for president, making him the 23rd Democrat to enter the diverse field of candidates angling to take on President Trump in 2020.

The big picture: As another moderate white guy — the 4th male candidate with a last name starting with "B" — with little name recognition and a comparably late campaign start, Bullock faces an uphill battle to distinguish himself from the pack.

Themes from Bullock's 3-minute announcement video:

  • Bipartisanship: He emphasizes that "as a Democratic governor from a state Trump won by 20 points, I don't have the luxury of just talking to the people who agree with me."
  • Fighting corruption: "Today we see evidence of a corrupt system all across America, a government that serves campaign money, not the people," Bullock says, pointing to his fight to ban dark money in elections after the Citizens' United v. FEC ruling in 2010.
  • Humble beginnings: Bullock talks about being raised by a single mother in a family that struggled to get by.

What's next: Bullock will host a campaign launch rally on Tuesday at Helena High School in Montana. Then he'll begin an eight-stop swing to Iowa through this weekend.

Go deeper: Keep track of the 2020 candidates with our election graphic

Go deeper

Updated 11 mins ago - Politics & Policy

Coronavirus dashboard

Illustration: Aïda Amer/Axios

  1. Global: Total confirmed cases as of 7 a.m. ET: 11,288,094 — Total deaths: 531,244 — Total recoveries — 6,075,489Map.
  2. U.S.: Total confirmed cases as of 7 a.m. ET: 2,839,917 — Total deaths: 129,676 — Total recoveries: 894,325 — Total tested: 34,858,427Map.
  3. States: Photos of America's pandemic July 4 ICU beds in Arizona hot spot near capacity.
  4. Public health: U.S. coronavirus infections hit record highs for 3 straight days.
  5. Politics: Trump extends PPP application deadlineKimberly Guilfoyle tests positive.
  6. World: Mexican leaders call for tighter border control as infections rise in U.S.
  7. Sports: 31 MLB players test positive as workouts resume.
  8. 1 📽 thing: Drive-in movie theaters are making a comeback.

Trump's failing culture wars

Data: Google; Chart: Naema Ahmed/Axios

President Trump built his political brand by stoking the nation's culture wars, but search data is showing us how much harder it's been for him to replicate that success while running against another white man in his 70s — and while there's a coronavirus pandemic.

The big picture: Google Trends data shows Trump's "Sleepy Joe" name-calling isn't generating nearly the buzz "Crooked Hillary" (or "Little Marco") did in 2016. Base voters who relished doubting President Obama's birth certificate aren't questioning Biden's.

16 hours ago - Health

15 states broke single-day coronavirus records this week

Data: Compiled from state health departments by Axios; Map: Danielle Alberti/Axios

At least 15 states broke their single-day novel coronavirus infection records this week, according to state health department data reviewed by Axios.

The big picture: The number of coronavirus cases increased in the vast majority of states over the last week, and decreased in only two states plus the District of Columbia, Axios' Andrew Withershoop and Caitlin Owens report.