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Data: SocialFlow; Chart: Danielle Alberti/Axios

States that voted for President Trump tend to have high coronavirus caseloads compared to how much COVID content they read online, while the opposite is true of states that voted for President-elect Biden, according to exclusive data from social media management platform SocialFlow.

Why it matters: The trend highlights a widespread rejection of coronavirus news and information in states that supported Trump, even in areas where the virus has gotten particularly deadly.

"It’s clear that stories about COVID simply don’t animate red state residents the same way they do those in blue states," SocialFlow CEO Jim Anderson tells Axios. "This chart would look quite different if we were able to run it on the topic of election fraud."

By the numbers: Blue states account for the 15 biggest differences among states that read more coronavirus content relative to their caseloads.

  • Red states account for 11 of the 12 biggest differences among states that have bigger caseloads compared to the amount of coronavirus content they read.
  • All five Biden-voting states among the 25 with bigger caseloads were battlegrounds, not strongly Democratic.
  • SocialFlow tracks clicks to content from roughly 4,000 media entities, generating roughly 11 billion clicks to publisher sites per year. COVID-related pages include news stories, commentary and information resources.

States in the Plains and upper Midwest — North Dakota, South Dakota, Wyoming, Minnesota and Nebraska — were the top five states for coronavirus cases per capita, while Northeastern states have a number of the lowest per-capita caseloads.

  • The Dakotas are the rare instances where states rank highly on both cases and online COVID consumption. North Dakota ranks 1st and 4th, respectively, while South Dakota ranks 2nd and 9th.

Go deeper

Jan 30, 2021 - World

Germany to impose travel restrictions to curb spread of coronavirus variants

Border police officers check passports and COVID-19 tests at Frankfurt Airport. Photo: Thomas Lohnes via Getty Images

Germany announced Friday that it was imposing new travel restrictions in an effort to curb the spread of more contagious coronavirus variants.

Details: All non-German residents traveling from countries deemed "areas of variant concern," including the United Kingdom, South Africa, Portugal, Ireland, Brazil, Lesotho and Eswatini, will be banned from entering the country, even if they test negative for the coronavirus.

Jan 30, 2021 - World

Science helps New Zealand avoid another coronavirus lockdown

New Zealand Prime Minister Jacinda Ardern (L) visits a lab at Auckland University in December. Photo: Phil Walter/Getty Images

New Zealand has avoided locking down for a second time over COVID-19 community cases because of a swift, science-led response.

Why it matters: The Health Ministry said in an email to Axios Friday there's "no evidence of community transmission" despite three people testing positive after leaving managed hotel isolation. That means Kiwis can continue to visit bars, restaurants and events as much of the world remains on lockdown.

Jan 29, 2021 - Health

Ex-CDC director Tom Frieden on the next COVID-19 vaccines

Americans fortunate enough to receive COVID vaccines now, outside of clinical trials, are getting shots made by either Pfizer or Moderna. But newly released data from Novavax and Johnson & Johnson suggests that more vaccines could be on the way, with J&J's requiring a single dose.

Axios Re:Cap digs into the news and why it matters with Tom Frieden, former head of the CDC, as COVID-19 variants spread globally.