Sunday's FIFA World Cup final drew more than 62.8 million viewers in the U.S., making it the most-watched World Cup final and soccer telecast in American history.
Why it matters: The record audience underscores soccer's growing popularity in the U.S. and is likely to boost the value of future media rights.
Data: TicketData.com; Chart: Brad Jennings/Axios. Note: Excludes championship final and third-place match.
Even the "cheap seats" at most World Cup games were expensive, with last-minute prices reaching thousands of dollars for some matches.
The big picture: Get-in prices ranged from just over $300 for a group-stage match in Atlanta to nearly $7,500 for Sunday's final in East Rutherford, N.J.
