Axios

NFL legend Tom Brady is partnering with medical device company Abbott and universities in the Big Ten conference to boost blood donations.

Why it matters: Thirteen of the 19 community blood centers in the Midwest (where most Big Ten schools are located) have less than two days of blood supply.

Wedding guests are 9% less likely to RSVP in September and October, according to data from Evite.

The big picture: Olivia Pollock, a party data analyst at the company says this is likely influenced by the busy college football season.

Yes, but: Fall weddings aren't slowing down.