Axios

The Dallas Cowboys will probably miss the Super Bowl again this season, but the team's on-field performance doesn't seem to be affecting its off-field valuation.

Why it matters: Owner Jerry Jones' team is worth $11 billion, according to new CNBC estimates released today.

• That makes the Cowboys worth $3 billion more than the next most valuable team, the Los Angeles Rams at $8 billion.

💭 Nathan's thought bubble: The least valuable team is the Cincinnati Bengals at a paltry $5.25 billion.

• But the Bengals have better odds to win Super Bowl than the Cowboys — just another reminder that money isn't everything, kids.

We looked at this season's NFL schedule and highlighted the game we think will be the most talked about for each team.

What we're watching: The NFL season kicks off Thursday.