In 2022, Ally Financial, a digital financial services company with a Top 25 bank, made a revolutionary promise.
The bank committed to reach equal spending on men's and women's sports media within five years with its 50/50 Pledge.
At Women's Sports House in Cannes, Deep Blue Sports + Entertainment founder and CEO Laura Correnti sat down for a conversation with Bridget Sponsky, executive director of brand and sponsorship marketing at Ally.
Arlington, Texas, is hosting the MLB All-Star Game next week for the first time in nearly 30 years, and the dayslong event is expected to bring nearly $90 million into the city.
Why it matters: The All-Star Game and surrounding events give even the most casual baseball fans a chance to see the best in the game.
