The name, image and likeness conversation has spent years focusing on a hypothetical future, but with at least five states' NIL legislation set to go live on July 1, that future is finally here.
Why it matters: When you spend so much time focusing on the "when," it's easy to forget the importance of the "how" — money won't magically find its way into athletes' pockets three weeks from now.
MLB and the Action Network, a sports betting data and analysis site, have entered into a multi-platform content partnership, Axios has learned.
Why it matters:As sports betting continues to expand and evolve, leagues are looking for ways to provide unique content for their fans, and no sport has as many betting opportunities as baseball, with its 162-game slate.
