Likely No. 1 pick Zion Williamson is expected to sign a lucrative sneaker endorsement deal prior to this year's May 14 draft lottery, with sneaker companies confident he'll be a marketing superstar no matter where he lands.
Why it matters: Many in the sneaker industry believe Williamson's deal will make him one of the three highest-paid rookie sneaker endorsers ever, rivaling LeBron James and Kevin Durant.
