Axios

Every year, the NCAA distributes hundreds of millions of dollars to Division I conferences based on which teams made the tournament and how far they advanced.

For just $39 a month, Mets fans can score standing-room-only tickets to nearly every regular-season home game this season. The Cardinals and Twins have launched similar programs in recent years.

Why it matters: Baseball is looking for a way to reach a younger and more unconventional audience, and targeting millennials and fringe sports fans with cheap tickets might just be the answer.