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Data: Sports Business Journal; Table: Naema Ahmed/Axios

Given how important live sports are to the advertising industry and the linear TV model, leagues will likely continue commanding large sums for media rights during and after the pandemic.

Yes, but: The lasting damage to the global economy — from networks cutting costs, to leagues adjusting schedules — could soften the market after years of explosive growth.

Latest media headlines: YouTubeTV and ESPN+ are both getting monthly price increases, with the former jumping from $49.99 to $64.99 (they cite "the rising cost of content") and the latter going from $4.99 to $5.99, making it the same price as Hulu.

  • Fox Sports is pivoting away from golf. The network was granted release from its 12-year, $1.2 billion deal with the USGA with more than seven years left. The rights will shift to NBC, which will produce the U.S. Open in September.
  • ESPN and CBS Sports won the rights to broadcast the first season of Athletes Unlimited, a network of professional women's sports leagues that will debut with softball in August. We interviewed co-founder Jon Patricof last month.

Go deeper: "Not so fast" for return of sports as athletes test positive for coronavirus

Go deeper

Kendall Baker, author of Sports
Oct 1, 2020 - Sports

Barstool jumps into sports betting

Illustration: Eniola Odetunde/Axios

Barstool Sports was founded in 2003 as a free gambling newspaper. It later became a sports blog before growing into a media empire, and now things have come full circle with the recent launch of its own branded sportsbook.

Driving the news: The Barstool Sportsbook app saw a record 21,000 downloads per day during its first weekend (Sept. 18–20), breaking DraftKings' and Fanduel's daily records despite Pennsylvania being the only state where it was operational.

5 mins ago - World

Sudan's military places civilian prime minister under house arrest

Sudanese Prime Minister Abdallah Hamdok during a 2020 news conference in Khartoum, Sudan. Photo: Mahmoud Hjaj/Anadolu Agency via Getty Images

Sudan's civilian Prime Minister Abdalla Hamdok was put under house arrest and several other ministers were also detained Monday in what appears to be a military coup in the country, per local reports.

Why it matters: The arrests of the civilian faction in the Sudanese government came a day after U.S. envoy Jeffrey Feltman met with the head of the military faction of the Sudanese government General Abdul Fattah al-Burhan and warned him against staging a coup.

"Atmospheric river" swings Northern California from drought to flood

Satellite view of the bomb cyclone swirling off the coast of the Pacific Northwest and the atmospheric river affecting California on Oct. 24. Photo: CIRA/RAMMB

A series of powerful "atmospheric river" storms are delivering historic amounts of rainfall across parts of drought-stricken California and the Pacific Northwest — triggering widespread power outages and flooding.

Why it matters: The strong atmospheric river, packing large amounts of moisture, is causing Northern California to whiplash from drought to flood.