Data: Sports Business Journal; Table: Naema Ahmed/Axios

Given how important live sports are to the advertising industry and the linear TV model, leagues will likely continue commanding large sums for media rights during and after the pandemic.

Yes, but: The lasting damage to the global economy — from networks cutting costs, to leagues adjusting schedules — could soften the market after years of explosive growth.

Latest media headlines: YouTubeTV and ESPN+ are both getting monthly price increases, with the former jumping from $49.99 to $64.99 (they cite "the rising cost of content") and the latter going from $4.99 to $5.99, making it the same price as Hulu.

  • Fox Sports is pivoting away from golf. The network was granted release from its 12-year, $1.2 billion deal with the USGA with more than seven years left. The rights will shift to NBC, which will produce the U.S. Open in September.
  • ESPN and CBS Sports won the rights to broadcast the first season of Athletes Unlimited, a network of professional women's sports leagues that will debut with softball in August. We interviewed co-founder Jon Patricof last month.

Go deeper: "Not so fast" for return of sports as athletes test positive for coronavirus

Go deeper

18 hours ago - Sports

Pac-12 will play football this fall, reversing course

A view of Levi's Stadium during the 2019 Pac-12 Championship football game. Photo: Alika Jenner/Getty Images

The Pac-12, which includes universities in Arizona, California, Colorado, Oregon, Utah and Washington state, will play football starting Nov. 6, reversing its earlier decision to postpone the season because of the coronavirus pandemic.

Why it matters: The conference's about-face follows a similar move by the Big Ten last week and comes as President Trump has publicly pressured sports to resume despite the ongoing pandemic. The Pac-12 will play a seven-game conference football season, according to ESPN.

Florida fully lifts coronavirus restrictions on restaurants

Photo: Don Juan Moore/Getty Images

Florida Gov. Ron DeSantis (R) announced Friday the state will completely reopen its economy, allowing restaurants at operate full capacity and barring localities from ordering businesses to close.

Why it matters: The state became one of the world's epicenters for the virus in July, forcing DeSantis to pause its first round of reopening.

2 hours ago - Economy & Business

Eyeing the end of gas-powered cars

Illustration: Eniola Odetunde/Axios

Gasoline-powered cars may be going the way of the woolly mammoth, even if it will take decades to replace them and seems hard to fathom today.

The big picture: Internal combustion engines (ICEs) have powered automobiles for more than 100 years. But the shift to electric vehicles, slow to materialize at first, is now accelerating due to tightening government policies, falling costs and a societal reckoning about climate change.

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