Data: Alphonso analysis; Table: Axios Visuals

Big brand marketers that were depending on major sporting events to bolster their marketing plans suddenly need to switch course.

Why it matters: “Live sports might be off, but the audiences are very much on and, in fact, consuming even more TV while sheltered at home. It's all about where to find them," says Ashish Chordia, CEO of Alphonso, a television measurement company.

Driving the news: New data shows the best places on television that they may be able to hedge their bets. Looking at sports specifically, you see varying trends in different segments.

  • A NASCAR racing fan, for example, is less likely to watch SportsCenter than an NBA fan, while a PGA fan is slightly more likely to watch live broadcast news.
  • Overall, there's a shared affinity across all three sports for morning news and primetime sitcoms that already boast big audiences.

Go deeper: Sports bars are struggling due to coronavirus closures

Go deeper

Updated 2 hours ago - Politics & Policy

Coronavirus dashboard

Illustration: Sarah Grillo/Axios

  1. Global: Total confirmed cases as of 7 p.m. ET: 19,734,428— Total deaths: 728,612 — Total recoveries — 12,001,537Map.
  2. U.S.: Total confirmed cases as of 7 p.m. ET: 5,036,387 — Total deaths: 162,851 — Total recoveries: 1,656,864 — Total tests: 61,792,571Map.
  3. Politics: Pelosi says states don't have the funds to comply with Trump's executive order on unemployment — Mnuchin says Trump executive orders were cleared by Justice Department.
  4. Public health: Ex-FDA head: U.S. will "definitely" see 200,000 to 300,000 virus deaths by end of 2020 — Fauci says chances are "not great" that COVID-19 vaccine will be 98% effective.
  5. Schools: Nine test positive at Georgia school where photo showing packed hallway went viral — How back-to-school is playing out in the South as coronavirus rages on.
2 hours ago - World

Protests erupt in Belarus after "Europe's last dictator" claims election victory

A man lies on the ground in front of riot police in Minsk. Photo: Sergei Gapon/AFP via Getty Images

Demonstrations broke out across Belarus on Sunday after a government exit poll predicted that President Aleksander Lukashenko, an authoritarian who has ruled the Eastern European country since 1994, had swept to overwhelming victory over a pro-democracy opposition candidate.

Why it matters: It's a precarious moment for the former Soviet republic, where decades of repression and a complete disregard for the coronavirus pandemic now threaten to topple "Europe's last dictator."

Scoop: Inside Trump's debate prep

Trump and Christie. Photo: Jim Watson/AFP via Getty Images

Two weekends ago, President Trump met with a group of his closest aides in the conference room of his Bedminster golf club to discuss a subject that has been weighing heavily on his mind: the three scheduled debates with Joe Biden.

Behind the scenes: In the room with Trump were his son-in-law Jared Kushner, campaign manager Bill Stepien, senior adviser Jason Miller, and former New Jersey Gov. Chris Christie, who role-played Hillary Clinton in Trump's 2016 debate prep sessions.