Mar 24, 2020 - Economy & Business

Where the advertising dollars go when coronavirus cancels sports

Data: Alphonso analysis; Table: Axios Visuals

Big brand marketers that were depending on major sporting events to bolster their marketing plans suddenly need to switch course.

Why it matters: “Live sports might be off, but the audiences are very much on and, in fact, consuming even more TV while sheltered at home. It's all about where to find them," says Ashish Chordia, CEO of Alphonso, a television measurement company.

Driving the news: New data shows the best places on television that they may be able to hedge their bets. Looking at sports specifically, you see varying trends in different segments.

  • A NASCAR racing fan, for example, is less likely to watch SportsCenter than an NBA fan, while a PGA fan is slightly more likely to watch live broadcast news.
  • Overall, there's a shared affinity across all three sports for morning news and primetime sitcoms that already boast big audiences.

Go deeper: Sports bars are struggling due to coronavirus closures

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Deaths without consequences

Community organizations and activists demand police accountability at a rally in Grand Central Terminal to commemorate the 5-year anniversary of Mike Brown's death by Ferguson Police Officer Darren Wilson. Photo: Erik McGregor/Getty Images

Seven years after the launch of the Black Lives Matter movement, it's still rare for police officers to be charged in the deaths of African Americans — and even more rare for an officer to go to jail.

The big picture: The Minneapolis police officer who was captured on video kneeling on George Floyd's neck has been charged with third-degree murder and manslaughter — which is already a step beyond the consequences other police officers have faced. But it's no guarantee that he will face jail time.

Teenager killed after shots fired at protesters in Detroit

Detroit police during protests on Friday night. Photo: Matthew Hatcher/Getty Images

A 19-year-old man was killed on Friday night after shots were fired into a crowd of demonstrators in downtown Detroit who were protesting the death of George Floyd in Minneapolis police custody, per AP.

Details: The teenager was injured when shots were fired from an SUV about 11:30 p.m. and later died in hospital, reports MDN reports, which noted police were still looking for a suspect. Police said officers were not involved in the shooting, according to AP.

Go deeper: In photos: Protesters clash with police nationwide over George Floyd

Updated 6 hours ago - Politics & Policy

In photos: Protesters clash with police nationwide over George Floyd

Police officers grapple with protesters in Atlanta. Photo: Elijah Nouvelage/Getty Images

Police used tear gas, rubber bullets and pepper spray as the protests sparked by the killing of George Floyd spread nationwide on Friday evening.

The big picture: Police responded in force in cities ranging from Atlanta to Des Moines, Houston to Detroit, Milwaukee to D.C. and Denver to Louisville. In Los Angeles, police declared a stretch of downtown off limits, with Oakland issuing a similar warning.