Sign up for our daily briefing

Make your busy days simpler with Axios AM/PM. Catch up on what's new and why it matters in just 5 minutes.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Catch up on the day's biggest business stories

Subscribe to Axios Closer for insights into the day’s business news and trends and why they matter

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Stay on top of the latest market trends

Subscribe to Axios Markets for the latest market trends and economic insights. Sign up for free.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Sports news worthy of your time

Binge on the stats and stories that drive the sports world with Axios Sports. Sign up for free.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Tech news worthy of your time

Get our smart take on technology from the Valley and D.C. with Axios Login. Sign up for free.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Get the inside stories

Get an insider's guide to the new White House with Axios Sneak Peek. Sign up for free.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Axios on your phone

Get breaking news and scoops on the go with the Axios app.

Download for free.

Catch up on coronavirus stories and special reports, curated by Mike Allen everyday

Catch up on coronavirus stories and special reports, curated by Mike Allen everyday

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Denver news?

Get a daily digest of the most important stories affecting your hometown with Axios Denver

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Des Moines news?

Get a daily digest of the most important stories affecting your hometown with Axios Des Moines

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Twin Cities news?

Get a daily digest of the most important stories affecting your hometown with Axios Twin Cities

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Tampa Bay news?

Get a daily digest of the most important stories affecting your hometown with Axios Tampa Bay

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Charlotte news?

Get a daily digest of the most important stories affecting your hometown with Axios Charlotte

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Sign up for Axios NW Arkansas

Stay up-to-date on the most important and interesting stories affecting NW Arkansas, authored by local reporters

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Illustration: Aïda Amer/Axios

Tech giants are scrambling to figure out how to stay competitive in a world that's now dominated by dozens of networking apps, all catering to different interests.

Driving the news: Instagram CEO Adam Mosseri said Thursday the app — long known as a venue for people to share filtered photos — is "no longer just a square photo-sharing app."

The focus moving forward will be on new features for creators, video, shopping and messaging, he said. "The number one reason people say they use Instagram is to be entertained."

  • He cited TikTok and YouTube as examples of competition that Instagram faces as it tries to lean into entertainment and video.

Meanwhile, TikTok on Thursday said it will roll out the option to create longer videos — up to three minutes — in the coming weeks, an effort that will likely help the platform compete with YouTube.

  • Instagram is testing ad revenue shares with creators and publishers for its video platform, IGTV, that mimic the 45/55 split YouTube currently offers creators.

While TikTok chases YouTube, the latter just rolled out its TikTok competitor "Shorts" in the U.S. Facebook, Instagram, Snapchat, Reddit and others have all experimented with TikTok challenges over the past few months.

  • Facebook and Twitter have both launched live audio and newsletter products this year that compete with Substack and Clubhouse.
  • Twitter is testing a feature similar to Instagram's "close friends" option which allows users to share posts only with select followers.
  • Facebook is also testing a NextDoor knock-off and Spotify is now eyeing live events.

Be smart: All of these changes are coming after months of stay-at-home lockdowns forced social giants to think not just about ways to keep people connected, but also entertained.

  • Part of that effort includes connecting people directly with their favorite creators and communities — not just their close friends or institutional brands.

What to watch: As social networks continue growing, they run the risk of overwhelming consumers and losing what made them special and distinct to begin with.

  • For example, as Instagram expands into things like live video and messaging, smaller photo-sharing apps like Pinterest and VSCO have gained enormous traction.
  • Pinterest is reportedly in talks to acquire VSCO, per The New York Times.

Go deeper

Jun 30, 2021 - Technology

Exclusive: TikTok removed 7 million+ accounts for being under 13 in Q1

Illustration: Sarah Grillo/Axios

TikTok on Wednesday said it removed more than 7 million accounts "from the full TikTok experience” during the first quarter of 2021 for potentially belonging to people under the age of 13.

Why it matters: The disclosure marks the first time the tech giant has revealed the number of accounts it has had to address for possibly belonging to kids and pre-teens.

Former Trump aide Jason Miller to launch new social app “Gettr”

Photo: Andrew Harnik/AP Photo/Bloomberg via Getty Images

Jason Miller, an aide and close advisor to Donald Trump, is launching a new social app called “Gettr” in coming days, sources tell Axios.

Details: The app, which is in beta testing, appears in the Apple App Store and is described as “a non-bias social network for people all over the world.” News of the app was first broken by Politico Thursday.

Bezos beats Branson in space billionaires' battle for attention

Photo illustration: Aïda Amer/Axios. Photo: Imtiyaz Shaikh (Anadolu Agency), Drew Angerer/Getty Images

Jeff Bezos' flight into space generated more interest from the public than Richard Branson's, and both billionaires overshadowed their respective space companies.

Why it matters: Data shows an outsized public interest in the personalities at the center of the space trips, compared to the companies behind them — which could reinforce public suspicion that the ventures were partly vanity plays.