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Illustration: Aïda Amer/Axios

Instagram will start testing IGTV ads with publishers this month, Axios has learned.

Why it matters: It's the first time Instagram is offering publishers a share of revenue for their content on its platform.

Details: The company has begun outreach to a small set of publishers to begin testing an IGTV ads revenue share product with them.

  • Instagram rolled out ad revenue share programs broadly for creators on IGTV earlier this month.
  • Publishers it's approached include those with sizable Instagram audiences, sources tell Axios, like ATTN: and Group Nine Media, which is home to brands like NowThis, PopSugar and others.

Flashback: Publishers with massive followings were growing frustrated with Instagram over prior monetization talks that were tabled during the pandemic.

  • Instagram doesn't have a designated news tab like Facebook that is used to license publisher content. (It does, however, pay a few publishers for some select content.)

The big picture: IGTV ad revenue shares are Instagram's most competitive offering with YouTube. IGTV has offered to split ad revenue with creators, giving them 55% of all revenue — the same rate offered by YouTube.

Go deeper

Indie game developer says Facebook rejected his ad

A screenshot of the rejected "Road 96" ad. Image: Yoan Fanise/DigixArt

Indie developer Yoan Fanise says Facebook rejected an ad he attempted to post about his road trip video game earlier this summer, citing restrictions on ads over politics, elections and social issues.

Why it matters: The rejection appears to be the result of an overzealous ad filtering system, raising questions about how a social media giant analyzes submitted content.

Trump PACs raise over $82M for first half of 2021

Former President Trump during the Conservative Political Action Conference in Dallas, Texas, on July 11. Photo: Brandon Bell/Getty Images

Former President Trump's political action committees (PACs) raised more than $82 million in the first half of 2021, per Federal Election Commission filings published on Saturday.

Why it matters: It's a significant amount for a former president who's been banned from major social media platforms. It demonstrates his ability to raise huge sums of money should he choose to run for the presidency for a third time.

Updated 1 hour ago - Sports

Olympics dashboard

Team USA's Caeleb Dressel celebrates winning gold in the final of the men's 50m freestyle swimming event at the Tokyo 2020 Olympic Gameson Sunday. Photo: Odd Andersen/AFP via Getty Images

🚨: Simone Biles won't compete in Olympic floor finals, individual vault or uneven bars

🏊: U.S. wins gold in men's 4x100-meter medley relay, earning Caeleb Dressel fifth gold — American Bobby Finke wins gold in men's 1,500-meter freestyle

🏊‍♀️: Katie Ledecky wins gold in women's 800m freestyle

🇬🇧: Britain wins gold in new BMX freestyle category and gold in first-ever Olympic mixed 4x100m medley relay

💻: Japan tests teleporting games and "remote cheering"

🏳️‍⚧️: Axios at the Olympics: Games grapple with trans athletesTrans athletes see the Tokyo Games as a watershed moment

Go deeper: Full Axios coverage