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Snapchat has rolled out a new ad product called Snapchat Ad Manager that, starting in June, will let all marketers buy ads on Snapchat and monitor them through an all-in-one digital interface. The new product makes it easier for ad buyers to buy ads quickly and at scale. They will be able to manage their ad creative and targeting. With a new dashboard, they will also be able to test their ads on a phone to see what they will look like in the app.

Why it matters: These new capabilities will lower the barrier of entry to buy Snap ads, making it easier for small and medium-sized businesses to work with the platform. Facebook-owned Instagram, which has been eating at Snapchat's user growth since launching a Stories feature, has seen enormous success using similar tools to lure small business advertisers.

Go deeper

49 mins ago - Health

Beware a Thanksgiving mirage

Illustration: Sarah Grillo/Axios

Don't be surprised if COVID metrics plunge over the next few days, only to spike next week.

Why it matters: The COVID Tracking Project warns of a "double-weekend pattern" on Thanksgiving — where the usual weekend backlog of data is tacked on to a holiday.

Trump pardons Michael Flynn

President Trump with Michael Flynn in 2016. Photo: David Hume Kennerly/Getty Images

President Trump on Wednesday pardoned his former national security adviser Michael Flynn, who pleaded guilty in the Mueller investigation to lying to FBI agents about his conversations with a former Russian ambassador.

Why it matters: It is the first of multiple pardons expected in the coming weeks, as Axios scooped Tuesday night.