Mar 22, 2017

Small businesses drive Instagram to 1 million advertiser mark

Matt McGee via Flickr CC

Instagram announced Wednesday that they've reached the 1 million advertiser mark, up 200,000 advertisers in a year. The company credits its growing ads accounts to small businesses, which they've been strategically courting for a while with free "business profiles," and a new "Insights" feature, which lets business access real-time account analytics.

Next up: Instagram plans to evolve business profiles with the ability to book a service with a business directly from their profile later this year. It will also add more business insights on stories, posts saved, and multi-post images.

Why it matters: With roughly 80% of Instagrammers following a business and more than 20% of Instagrammers engaging with business accounts, Instagram has set itself up to be a top e-commerce social platform, which is key in drawing advertisers away from Snapchat, its less commerce-friendly competitor. RetailDive notes that Instagram's relationship with Facebook makes e-commcerce growth easier, by allowing retail advertisers to plug product information into Instagram's shopping platform that's already stored on Facebook.

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Updated 24 mins ago - Politics & Policy

Republicans sue California over mail-out ballot plan

California Gov. Gavin Newsom during a February news conference in Sacramento, California. Photo: Justin Sullivan/Getty Images

President Trump accused Democrats of trying "Rig" November's general election as Republican groups filed a lawsuit against California Sunday in an attempt to stop Gov. Gavin Newsom (D) from mailing ballots to all registered voters.

Driving the news: Newsom signed an executive order this month in response to the coronavirus pandemic ensuring that all registered voters in the state receive a mail-in ballot.

Federal judge strikes down Florida law requiring felons to pay fines before voting

Gov. Ron DeSantis. Photo: oe Raedle/Getty Images

A federal judge on Sunday ruled that a Florida law requiring convicted felons to pay all court fines and fees before registering to vote is unconstitutional.

Why it matters: The ruling, which will likely be appealed by state Republicans, would clear the way for hundreds of thousands of ex-felons in Florida to register to vote ahead of November's election.