Sign up for our daily briefing
Make your busy days simpler with Axios AM/PM. Catch up on what's new and why it matters in just 5 minutes.
Catch up on the day's biggest business stories
Subscribe to Axios Closer for insights into the day’s business news and trends and why they matter
Stay on top of the latest market trends
Subscribe to Axios Markets for the latest market trends and economic insights. Sign up for free.
Sports news worthy of your time
Binge on the stats and stories that drive the sports world with Axios Sports. Sign up for free.
Tech news worthy of your time
Get our smart take on technology from the Valley and D.C. with Axios Login. Sign up for free.
Get the inside stories
Get an insider's guide to the new White House with Axios Sneak Peek. Sign up for free.
Catch up on coronavirus stories and special reports, curated by Mike Allen everyday
Catch up on coronavirus stories and special reports, curated by Mike Allen everyday
Want a daily digest of the top Denver news?
Get a daily digest of the most important stories affecting your hometown with Axios Denver
Want a daily digest of the top Des Moines news?
Get a daily digest of the most important stories affecting your hometown with Axios Des Moines
Want a daily digest of the top Twin Cities news?
Get a daily digest of the most important stories affecting your hometown with Axios Twin Cities
Want a daily digest of the top Tampa Bay news?
Get a daily digest of the most important stories affecting your hometown with Axios Tampa Bay
Want a daily digest of the top Charlotte news?
Get a daily digest of the most important stories affecting your hometown with Axios Charlotte
Sign up for Axios NW Arkansas
Stay up-to-date on the most important and interesting stories affecting NW Arkansas, authored by local reporters
Credit: Snapchat
Snapchat is rolling out a slew of new tools and features to help prepare young people to vote in the November election.
Why it matters: Snapchat has unparalleled reach into Gen Z and Millennial demographics. The tools it's building are meant to guide those specific populations to more resources to help them register to vote and form a voting plan. Other platforms focusing on voter registration are doing so with a much wider user population in mind.
Details: The company is announcing four new features, according to a Snap spokesperson:
- Voter Registration ‘Mini’: Snapchat announced at its Partner Summit earlier this year a new feature that allows outside developers to build utilities directly into Snapchat. The new "Voter Registration Mini" allows users to register to vote directly in Snapchat. It will also include a tracker to monitor how many users have registered to vote on Snapchat.
- Voter Guide: Snapchat is launching a new "Voter Guide" that provides users with information about topics like voting by mail, ballot education and voter registration. The guide is available via keyword search and will feature resources by expert organizations like the NAACP, ACLU, BallotReady, DemocracyWorks, APIA Vote, I am a Voter, Vote Early Day, National Voter Registration Day and more.
- Before You Vote ‘Mini’: Snapchat is partnering with BallotReady to launch a new "Mini" feature that will help Snapchat users learn about different voting options (in-person, vote-by-mail, etc.) and will encourage them to make a plan to go vote.
- Voter Checklist: Snapchat is launching a new voter portal that will serve as a checklist that can help users register to vote and will live in each Snapchatter’s user profile.
The big picture: Snapchat successfully registered 450,000 people through its app during the 2018 midterms. Data released in May shows that 50% of those registered actually went out and cast ballots.
What's next: The new tools will roll out in September, but Snapchat is announcing the tools Thursday on the 55th anniversary of the Voting Rights Act. Snapchat says it will also release new content within its content arm, Discover, that will help inform users about how to register to vote and turn out.
Go deeper: