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Developers are building their own products for Snapchat, like polling app Polly. Photo: barnimages.com

Speaking at Ad Week New York, Snapchat's Chief Strategy Officer, Imran Khan, announced that over a trillion Snaps will be sent this year.

By comparison: Around 500 million Tweets are sent daily, per Twitter. Facebook hasn't revealed Instagram or Facebook usage statistics, other than that users spend 50 minutes on average per day on Facebook and roughly 30 minutes on average per day on Instagram.

On Snap, users under 25 now spend up to 40 minutes per day on the app, and all users average over 30 minutes. Snapchat users are now taking more than 3 billion Snaps a day on average. Per Khan, this means the run rate is now more than a trillion Snaps taken in a year.

Why it matters: Snapchat has been touting engagement metrics for years to show the core loyalty of its core audience of younger users. Axios touched on MarketLand's report last week that shows how that engagement leads to a very "reachable" audience of 18-24 year-olds for advertisers.The company has made big strides in advertising over the past year to engage small and medium businesses and to capitalize on its popular camera innovations, like lenses and filters.

Go deeper

AOC and Ilhan Omar want to block Biden’s former chief of staff

Reps. Ilhan Omar and Alexandria Ocasio-Cortez. Photo: Brendan Smialowski/Getty Images

Reps. Alexandria Ocasio-Cortez and Ilhan Omar are boosting a petition against Joe Biden nominating his former chief of staff to a new role in his administration, calling Bruce Reed a "deficit hawk."

Why it matters: Progressives are mounting their pressure campaign after the president-elect did not include any of their favored candidates in his first slate of Cabinet nominees, and they are serious about installing some of their allies, blocking anyone who doesn't pass their smell test — and making noise if they are not heard.

1 hour ago - Podcasts

Butterball CEO Jay Jandrain talks turkey

Butterball estimates that it sells one out of every three Thanksgiving turkeys, but knows that this year's celebrations will be different than years past.

Axios Re:Cap talks with the turkey giant's CEO Jay Jandrain about what people are buying, what they're asking the "Turkey Talkline" and what the pandemic has meant for his business.

Biden introduces top national security team

President-elect Joe Biden's nominee for Secretary of State Antony Blinken spoke Tuesday at an event introducing the incoming administration's top national security officials, where he told the story of his stepfather being the only one of 900 children at his school in Poland to survive the Holocaust.

What they're saying: "At the end of the war, he made a break from a death march into the woods in Bavaria. From his hiding place, he heard a deep rumbling sound. It was a tank. But instead of the iron cross, he saw painted on its side a five pointed white star," Blinken said.