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Snapchat says more than a trillion snaps will be sent in 2017

Developers are building their own products for Snapchat, like polling app Polly. Photo: barnimages.com

Speaking at Ad Week New York, Snapchat's Chief Strategy Officer, Imran Khan, announced that over a trillion Snaps will be sent this year.

By comparison: Around 500 million Tweets are sent daily, per Twitter. Facebook hasn't revealed Instagram or Facebook usage statistics, other than that users spend 50 minutes on average per day on Facebook and roughly 30 minutes on average per day on Instagram.