Sep 28, 2017

Snapchat says more than a trillion snaps will be sent in 2017

Developers are building their own products for Snapchat, like polling app Polly. Photo: barnimages.com

Speaking at Ad Week New York, Snapchat's Chief Strategy Officer, Imran Khan, announced that over a trillion Snaps will be sent this year.

By comparison: Around 500 million Tweets are sent daily, per Twitter. Facebook hasn't revealed Instagram or Facebook usage statistics, other than that users spend 50 minutes on average per day on Facebook and roughly 30 minutes on average per day on Instagram.

On Snap, users under 25 now spend up to 40 minutes per day on the app, and all users average over 30 minutes. Snapchat users are now taking more than 3 billion Snaps a day on average. Per Khan, this means the run rate is now more than a trillion Snaps taken in a year.

Why it matters: Snapchat has been touting engagement metrics for years to show the core loyalty of its core audience of younger users. Axios touched on MarketLand's report last week that shows how that engagement leads to a very "reachable" audience of 18-24 year-olds for advertisers.The company has made big strides in advertising over the past year to engage small and medium businesses and to capitalize on its popular camera innovations, like lenses and filters.

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U.S. coronavirus updates

Data: The Center for Systems Science and Engineering at Johns Hopkins; Map: Andrew Witherspoon/Axios. This graphic includes "probable deaths" that New York City began reporting on April 14.

Coronavirus antibody tests are still relatively unreliable, and it's unclear if people who get the virus are immune to getting it again, the Centers for Disease Control and Prevention cautioned on Tuesday.

By the numbers: More than 98,900 people have died from COVID-19 and over 1.6 million have tested positive in the U.S. Over 384,900 Americans have recovered and more than 14.9 million tests have been conducted.

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Mexico reported its highest single-day death toll on Tuesday, after 501 people died from the coronavirus, per data from Johns Hopkins and the country's health ministry.

By the numbers: Almost 5.5 million people have tested positive for the virus as of Tuesday, and more than 2.2 million have recovered. The U.S. has reported the most cases in the world (over 1.6 million from 14.9 million tests).

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  1. Global: Total confirmed cases as of 9:30 p.m. ET: 5,588,299 — Total deaths: 350,417 — Total recoveries — 2,286,827Map.
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Updated 47 mins ago - Politics & Policy