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Developers are building their own products for Snapchat, like polling app Polly. Photo: barnimages.com

Speaking at Ad Week New York, Snapchat's Chief Strategy Officer, Imran Khan, announced that over a trillion Snaps will be sent this year.

By comparison: Around 500 million Tweets are sent daily, per Twitter. Facebook hasn't revealed Instagram or Facebook usage statistics, other than that users spend 50 minutes on average per day on Facebook and roughly 30 minutes on average per day on Instagram.

On Snap, users under 25 now spend up to 40 minutes per day on the app, and all users average over 30 minutes. Snapchat users are now taking more than 3 billion Snaps a day on average. Per Khan, this means the run rate is now more than a trillion Snaps taken in a year.

Why it matters: Snapchat has been touting engagement metrics for years to show the core loyalty of its core audience of younger users. Axios touched on MarketLand's report last week that shows how that engagement leads to a very "reachable" audience of 18-24 year-olds for advertisers.The company has made big strides in advertising over the past year to engage small and medium businesses and to capitalize on its popular camera innovations, like lenses and filters.

Go deeper

N.Y. Times faces culture clashes as business booms

Illustration: Sarah Grillo/Axios

New York Times columnist David Brooks' resignation from a paid gig at a think tank on Saturday is the latest in a flurry of scandals that America's biggest and most successful newspaper company has endured in the past year.

Driving the news: Brooks resigned from the Aspen Institute following a BuzzFeed News investigation that uncovered conflicts of interest between his reporting and money he accepted from corporate donors for a project called "Weave" that he worked on at the nonprofit.

America rebalances its post-Trump news diet

Illustration: Annelise Capossela/Axios

Nearly halfway through President Biden's first 100 days, data shows that Americans are learning to wean themselves off of news — and especially politics.

Why it matters: The departure of former President Trump's once-ubiquitous presence in the news cycle has reoriented the country's attention.

2021 sees a record number of bills targeting trans youth

Illustration: Annelise Capossela/Axios

Republicans in at least 25 states have introduced over 60 bills targeting transgender children — a legislative boom since January that has beaten 2020's total number of anti-trans bills.

Why it matters: LGBTQ advocates say the unprecedented push was catalyzed by backlash to Biden's election and the Supreme Court ruling that workers cannot be fired for being gay or transgender.