Flickr Creative Commons

Snapchat has more reachable 13- to 17-year-olds than Facebook or Instagram, according to a new analysis by MarketingLand. This means that advertisers have more opportunities to reach that demographic with ads on Snapchat than they do on rival properties, like Facebook or Instagram.

Why it matters: "Reachability" or in technical advertising terms, "addressability," is crucial to advertisers because it reflects the number of users active enough to be reached by ads. While Snapchat overall is often compared on global figures to Facebook, when looking at the U.S., their Snap Ads manager tools show twice as many reachable users when it comes to 13- to 17-year-olds than Facebook and Instagram, and nearly as many when it comes to 18- to 24-year-olds.

How "reachability" works: Opportunities to target users increase the more time a user spends time on the platform. Snapchat has been touting engagement metrics for years for this very reason, and those metrics have grown steadily over the past year, especially among younger users. Users under 25 now spend up to 40 minutes per day on the app, and all users average over 30 minutes. By comparison, users under 25 spend more than 32 minutes a day on Instagram, on average. Snapchat also has a high density of users in the U.S. and Canada and Europe, an area in which broadband and connectivity rates are high and users have the bandwidth to be served more ads.

Go deeper

Updated 28 mins ago - Politics & Policy

Coronavirus dashboard

Illustration: Sarah Grillo/Axios

  1. Global: Total confirmed cases as of 2 p.m. ET: 19,451,097 — Total deaths: 722,835 — Total recoveries — 11,788,665Map.
  2. U.S.: Total confirmed cases as of 2. p.m. ET: 4,968,413 — Total deaths: 161,858 — Total recoveries: 1,623,870 — Total tests: 60,415,558Map.
  3. Public health: Fauci says chances are "not great" that COVID-19 vaccine will be 98% effective.
  4. Science: Indoor air is the next coronavirus frontline.
  5. Schools: How back-to-school is playing out in the South as coronavirus rages on — Princeton, Johns Hopkins, Howard to hold fall classes online.
1 hour ago - World

What's next for Lebanon after the Beirut explosion

Photo: Houssam Shbaro/Anadolu Agency via Getty Images

Beirut residents are still clearing rubble from streets that appear war-torn, days after a blast that shocked the country and horrified the world.

Why it matters: The explosion is likely to accelerate a painful cycle Lebanon was already living through — discontent, economic distress, and emigration.

Wolf Blitzer marks 15 years in "The Situation Room"

Wolf Blitzer on the White House beat in 1993, along with NBC's Brian Williams, CBS' Rita Braver and ABC's Brit Hume. Photo: Paul J. Richards/AFP via Getty Images H

Aug. 8, 2005 — "The Situation Room's" debut on CNN wherein the host first said: "I'm Wolf Blitzer and you're in The Situation Room, where news and information from around the world arrive in one place simultaneously!"

The state of play: When the pandemic took off in the U.S. in March, Blitzer started working 7 days a week for 60+ days, until he took a Sunday off. Then he continued 7 days a week until he took a few days off.