It's been a long time since Instagram last revealed how much time users spend in the app per day, but on the one-year anniversary of Instagram stories, the company is finally releasing numbers that rival its greatest competitor: Snapchat.

  • Users under the age of 25 spend more than 32 minutes a day on Instagram, on average
  • Users age 25+ spend more than 24 minutes a day, on average
  • Why it matters: For months, Snapchat has touted high engagement stats — the average user spends 30 minutes on its app per day, up from 25 minutes in January — but Instagram wouldn't reveal updated time-spent metrics.

Now we know that Instagram users are using the app at roughly the same rate as Snapchat users, with younger users driving the time spent engagement numbers up. Instagram says the release of Stories has helped increase the amount of time people spend on Instagram.

Sound smart: The fact that we measure time spent on a certain media properly daily is nuts, but it's the future. In a smartphone-dominated world where any media company can reach almost anyone at anyone time, the battle has shifted from how many people can you reach to how much time out of a person's day can you capture.

Instagram continues to be a platform for businesses:

  • In the last month, over 50% of businesses on Instagram produced an Instagram Story
  • One in five organic stories from businesses gets a direct message

The top locations, hashtags, and face filters used in Instagram Stories, via Instagram:

Top location tags:

  1. Jakarta, Indonesia
  2. São Paulo, Brazil
  3. New York, NY
  4. London, UK
  5. Madrid, Spain

Top hashtags:

  1. #GOODMORNING
  2. #WORK
  3. #GOODNIGHT
  4. #MOOD
  5. #HAPPYBIRTHDAY
  6. #TBT
  7. #LOVE
  8. #HOME
  9. #BOMDIA (means hello or good day in portuguese)
  10. #RELAX

Most popular face filters:

  1. Puppy ears
  2. Sleep mask
  3. Bunny ears
  4. Love with the heart-shaped darts)
  5. Koala ears

Go deeper

Breaking down the Tesla obsession

Illustration: Sarah Grillo/Axios

Tesla is the company of the moment — the prime exemplar of just about any big and important trend that you might care about.

Why it matters: Almost every reader of finance and business news will have at least one strongly-held opinion about Tesla. What you might not realize is just how widely those opinions range, and the degree to which they map onto much broader views of the world.

Gallup: Party preference swings dramatically in favor of Democrats

Photo: Jim Watson/AFP via Getty Images

Americans' political party preferences have swung sharply from a 2-point Republican advantage in January to an 11-point Democratic advantage in July, according to Gallup's monthly averages of telephone polls in 2020.

The big picture: The dramatic shift is more a product of fewer people identifying as Republican or Republican-leaning (down 8% since January) than gains among those who identify as Democratic or Democratic-leaning (up 5%).

Nancy Pelosi: "I yearn for other Republican presidents"

House Speaker Nancy Pelosi (D-Calif.) called on President Trump Thursday to exercise "the full power" of the Defense Production Act to meet coronavirus equipment needs and accused him of engaging in a "massive dereliction of duty" by ignoring science during the pandemic.

What she's saying: "I yearn for other Republican presidents," Pelosi said at a press conference. "While we may have disagreed on many points, but at least we had a shared commitment to the governance of our country."