It's been a long time since Instagram last revealed how much time users spend in the app per day, but on the one-year anniversary of Instagram stories, the company is finally releasing numbers that rival its greatest competitor: Snapchat.

  • Users under the age of 25 spend more than 32 minutes a day on Instagram, on average
  • Users age 25+ spend more than 24 minutes a day, on average
  • Why it matters: For months, Snapchat has touted high engagement stats — the average user spends 30 minutes on its app per day, up from 25 minutes in January — but Instagram wouldn't reveal updated time-spent metrics.

Now we know that Instagram users are using the app at roughly the same rate as Snapchat users, with younger users driving the time spent engagement numbers up. Instagram says the release of Stories has helped increase the amount of time people spend on Instagram.

Sound smart: The fact that we measure time spent on a certain media properly daily is nuts, but it's the future. In a smartphone-dominated world where any media company can reach almost anyone at anyone time, the battle has shifted from how many people can you reach to how much time out of a person's day can you capture.

Instagram continues to be a platform for businesses:

  • In the last month, over 50% of businesses on Instagram produced an Instagram Story
  • One in five organic stories from businesses gets a direct message

The top locations, hashtags, and face filters used in Instagram Stories, via Instagram:

Top location tags:

  1. Jakarta, Indonesia
  2. São Paulo, Brazil
  3. New York, NY
  4. London, UK
  5. Madrid, Spain

Top hashtags:

  1. #GOODMORNING
  2. #WORK
  3. #GOODNIGHT
  4. #MOOD
  5. #HAPPYBIRTHDAY
  6. #TBT
  7. #LOVE
  8. #HOME
  9. #BOMDIA (means hello or good day in portuguese)
  10. #RELAX

Most popular face filters:

  1. Puppy ears
  2. Sleep mask
  3. Bunny ears
  4. Love with the heart-shaped darts)
  5. Koala ears

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Updated 2 hours ago - Politics & Policy

Coronavirus dashboard

Illustration: Sarah Grillo/Axios

  1. Global: Total confirmed cases as of 10 p.m. ET: 32,471,119 — Total deaths: 987,593 — Total recoveries: 22,374,557Map.
  2. U.S.: Total confirmed cases as of 10 p.m. ET: 7,032,524 — Total deaths: 203,657 — Total recoveries: 2,727,335 — Total tests: 99,483,712Map.
  3. States: "We’re not closing anything going forward": Florida fully lifts COVID restaurant restrictions — Virginia Gov. Ralph Northam tests positive for coronavirus.
  4. Health: Young people accounted for 20% of cases this summer.
  5. Business: Coronavirus has made airports happier places The expiration of Pandemic Unemployment Assistance looms.
  6. Education: Where bringing students back to school is most risky.
Mike Allen, author of AM
5 hours ago - Politics & Policy

Biden pushes unity message in new TV wave

A fresh Joe Biden ad, "New Start," signals an effort by his campaign to make unity a central theme, underscoring a new passage in his stump speech that says he won't be a president just for Democrats but for all Americans.

What he's saying: The ad — which began Friday night, and is a follow-up to "Fresh Start" — draws from a Biden speech earlier in the week in Manitowoc, Wisconsin:

Trump prepares to announce Amy Coney Barrett as Supreme Court replacement

Judge Amy Coney Barrett. Photo: Matt Cashore/Notre Dame University via Reuters

President Trump is preparing to nominate federal appeals court Judge Amy Coney Barrett of Indiana, a favorite of both the social conservative base and Republican elected officials, to succeed Justice Ruth Bader Ginsburg, Republican sources tell Axios.

Why it matters: Barrett would push the already conservative court further and harder to the right, for decades to come, on the most important issues in American politics — from abortion to the limits of presidential power. If confirmed, she would give conservatives a 6-3 majority on the high court.