- Sara Fischer
- Nov 29
Snapchat emphasizes human content moderation in app redesign
Views of Snap's redesign. Images via Snap
- The redesign will begin to roll out to a small percentage of users later this week and will be available to all users on iOS and and Android globally in coming weeks. According to a Snap spokesperson, the entire redesign was done in-house.
- The major design changes are centered around the separation of a "Discover" page on the right — which displays vetted publisher stories, stories from around the world, or stories from influencers or people you chose to follow that you don't know personally — and a "Friends" page on the left that features updates from your close friends and family. At the center is the "Send-to" homepage, or a navigation that starts with using its camera.
- Newer features, like Maps and Bitmojis, will be more easily accessible within more places on the app.
- Business and advertising products and operations will remain the same for the most part.
- You can expect dozens of signals to affect the recommendations to your Friends and Discover pages, most of which will be based on content or people you've already engaged with, according to a Snap spokesperson. Separating the signals by page means that the experience will be much more customizable.
- Users will also now have a tool to easily hide anything they see in Discover that they don't like, which will help inform the tailored content.
Human curation and moderation of content is something the company is emphasizing heavily with this redesign. Unlike Facebook, which told Axios earlier this year that it's a technology company that doesn't hire journalists to moderate content, Snapchat says it will have a team of content programmers coming from editorial backgrounds to ensure "that each user sees a diverse mix of content formats, and be able to promote interesting or editorially important content to users."