Illustration: Sarah Grillo/Axios

Snapchat is testing a feature that would allow users to share Snapchat content that is not their own off of the platform, sources tell Axios.

Why it matters: The company had previously announced a push to get users to share "Stories" outside of its app. It's now taking that a step further by allowing users to easily share content that was previously proprietary to Snapchat off of the app, like original shows, content from its Discover partners and celebrity Snapchats.

Details: The update will allow Snapchat users to share "Snap Originals," "Shows" and "Publisher Stories" with their friends off the platform using easily shareable links.

  • Snapchat users can also share "Our Stories," photos and videos submitted from different Snapchatters within a certain community that are collected and categorized by Snapchat. These types of "Stories" can be especially newsy during breaking news events, like hurricanes or protests.
  • The links, when shared via other social media sites, iMessage, email or elsewhere, will take users back to watch the videos in the Snapchat app or to a web or mobile web-viewing experience, according to a source familiar with the plans.
  • All content will continue to be hosted on Snap’s own servers and streamed through Snap’s online media player.
  • A Snapchat spokesperson confirmed the experiment, telling Axios: "We’re always exploring ways to make it even easier to view Snapchat’s engaging and topical content and share it with your friends."

Snapchat is also testing a rebrand of its personalized content feed called "For You," according to a source familiar with the plans.

  • The new feed will be called "Spotlight," and will feature content from Snap creators, curated Snapchat stories and premium content, including "Discover" shows and "Publisher Stories."
  • Users will have the option to submit their best Snaps to the new "Spotlight" feed, just as they can post their Snaps today for consideration into Snapchat's "Our Story" community feed.
  • Any Snaps submitted to "Spotlight" are reviewed by Snapchat for approval.

The big picture: Both new tests are part of efforts to expand Snapchat's audience.

  • Snapchat now has 238 million daily active users — up 35 million, or 17% year-over-year — thanks in large part to the pandemic forcing more people to stay inside and use their phones.
  • The number of Snapchat users watching "Shows" on Snapchat increased by more than 45% year-over-year last quarter.
  • While Snapchat has successfully been growing its audience, it still remains much smaller than rivals like Instagram and Facebook.

Go deeper: Snapchat to push user content outside app

Go deeper

Updated Sep 14, 2020 - Politics & Policy

Axios-NewsWhip 2020 attention tracker: We're numb to the coronavirus

Data: Newswhip; Chart: Axios Visuals

We're over COVID even if it isn't over us.

Why it matters: Six months into the pandemic, online engagement around coronavirus stories has dropped off markedly and continues to reach new lows even as the pandemic continues, according to data from NewsWhip provided exclusively to Axios.

Biden: The next president should decide on Ginsburg’s replacement

Joe Biden. Photo: Drew Angerer / Getty Images

Joe Biden is calling for the winner of November's presidential election to select Ruth Bader Ginsburg's replacement on the Supreme Court.

What he's saying: "[L]et me be clear: The voters should pick the president and the president should pick the justice for the Senate to consider," Biden said. "This was the position the Republican Senate took in 2016 when there were almost 10 months to go before the election. That's the position the United States Senate must take today, and the election's only 46 days off.

Trump, McConnell to move fast to replace Ginsburg

Photo: Alex Wong/Getty Images

President Trump will move within days to nominate his third Supreme Court justice in just three-plus short years — and shape the court for literally decades to come, top Republican sources tell Axios.

Driving the news: Senate Majority Leader Mitch McConnell and Senate Republicans are ready to move to confirm Trump's nominee before Election Day, just 46 days away, setting up one of the most consequential periods of our lifetimes, the sources say.