Photo: Justin Sullivan/Getty Images

Samsung said Tuesday that it won't participate in the IFA consumer electronics show in Berlin this September, instead hosing a digital event early in the month.

Why it matters: The organizers behind some major tech conferences, including IFA and CES are hoping to move forward with in-person events, but could face steep resistance from key constituencies amid the coronavirus pandemic.

What they're saying: "We have taken the exciting decision to share our latest news and announcements at our own digital event in early September," Samsung told Axios in a statement. "While Samsung will not be participating in IFA 2020, we look forward to our continued partnership with IFA in the future.”

  • The Consumer Technology Association, which produces CES, has said it also wants to move forward with an in-person event in January, though its announcement was met with skepticism from journalists and analysts who regularly attend the event.

Our thought bubble: Announcing a conference will move forward doesn't mean it will. Mobile World Congress had hoped to proceed this past February despite COVID-19 but was forced to cancel as key exhibitors pulled out.

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Google launches $349 Pixel 4a

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Google on Monday launched its long-expected Pixel 4a, a $349 device that brings key features of the company's flagship smartphone to a more affordable price point.

Why it matters: Google saw surprisingly strong demand for last year's "a" model and having a broader range of products allows the company to reach more parts of the market.

A wild weekend for Microsoft's play for TikTok

Illustration: Aïda Amer/Axios

While its Big Tech rivals were testifying in front of a congressional antitrust committee last week, Microsoft was negotiating what could be the largest — and most politically perilous — tech acquisition of 2020.

The state of play: The hullabaloo surrounding Microsoft picking up TikTok has undergone a flurry of twists and turns over the weekend, as both the White House and the tech giant reacted in real time.